oneill boardshorts men
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$35.43avg listing price — sweet spot $15–$100
Growth
Great+95.4%90-day search growth — must beat 0% to launch
Price range
Great$15.66–$125.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,121.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$96K$96K/yr · 576K searches
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, oneill boardshorts men is a $96K/yr Amazon United States market (576K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
oneill boardshorts men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $89K–$106K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #386
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 85%
- Out of stock
- 8.1%
- Avg brand age
- -168 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
73
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
13%
Top 20: 32%
Open market
13%
- Quiksilver41%
- O'NEILL16%
- Hurley15%
- SURF CUZ6%
- Billabong5%
- Volcom5%
- Open — no brand owns it (21 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +95.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.9×
Top oneill boardshorts men search terms
- billabong boardshorts men89K/yr
- quicksilver board shorts mens73K/yr
- oneill boardshorts men89K/yr
- hurley board shorts mens63K/yr
- volcom boardshorts men35K/yr
- rip curl boardshorts men29K/yr
- rvca boardshorts men23K/yr
- volcom swim trunks men20K/yr
- hurley board shorts19K/yr
- hurley phantom boardshorts men16K/yr
Top oneill boardshorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Quiksilver Mens Swimwear Regular Fit Fixed Waist UPF 50 Quick Dry 21 Inch Board Shorts Dark Shadow 36
Quiksilver$25.954.0★107 rev
ONEILL Mens 21 Inch Solid Boardshorts - Water Resistant Swim Trunks for Men with Quick Dry Stretch Fabric and Pockets Black 1 31
O'NEILL$34.474.5★4,241 rev
Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Black 34IN
Hurley$42.674.6★73 rev
Quiksilver Mens Regular Fit Fixed Waist Water Friendly Active Hybrid Shorts Solid Design - Navy 38
Quiksilver$26.114.5★449 rev
Quiksilver Mens Swimwear Regular Fit Fixed Waist UPF 50 Quick Dry 20 Inch Board Shorts Dark Shadow 40
Quiksilver$27.134.2★127 rev
Newest
by launch dateHurley Mens Phantom Eco One & Only 18in Outseam Boardshort Black 34IN
Hurley$42.6773 rev
Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Black 32IN
Hurley$42.5973 rev
Hurley Mens Phantom Eco Weekend Slub Cargo 20in Outseam Boardshort Olive Camo - Cargo 32IN
Hurley$45.3115 rev
Hurley Mens Phantom Eco One & Only 18in Outseam Boardshort Ion Grey 32IN
Hurley$38.9673 rev
Quiksilver Mens Swimwear Regular Fit Fixed Waist UPF 50 Quick Dry 21 Inch Board Shorts Dark Shadow 36
Quiksilver$25.95107 rev
Trending
90-day click momentum
Volcom Mens 20 Mod-Tech Board Shorts- Stretch UPF 50+ Sun Protection Quick-Dry Swim Bottoms Manic Black Combo 34
Volcom$30.714.5★
Quiksilver Mens Regular Fit Fixed Waist Water Friendly Active Hybrid Shorts Solid Design - Smoked Grey 32
Quiksilver$26.184.5★
Quiksilver Mens Regular Fit Fixed Waist Water Friendly Active Hybrid Shorts Solid Design - Taupe 32
Quiksilver$26.644.5★
Quiksilver Mens Regular Fit Fixed Waist Water Friendly Active Hybrid Shorts Solid Design - Navy 38
Quiksilver$26.114.5★
Quiksilver Mens Regular Fit Fixed Waist Water Friendly Active Hybrid Shorts Solid Design - Navy 42
Quiksilver$26.304.5★
What buyers say about oneill boardshorts men
What buyers praise and complain about, mined from review topics.What buyers love
“True to size”
“Very comfortable”
“Excellent product”
“Best price”
“Dries fast”
“Exactly as described”
“I liked the material”
“BEAUTIFUL COLOR”
“great quality and love the design”
“Nice pockets”
What buyers complain about
“Way too small”
“cheap is cheap”
“The picture DOES NOT represent the length AND the description doesnt say the length anywhere in it”
“Narrow legs”
“Don't expect anything to stay in your pockets”
“Seams split”
“The waist on these shirts are HUGE”
“I think the material is too thin”
“The price is too high for the minimalism of these shorts”
“And there is no inner liner”
Top return reasons
Common questions
- Is oneill boardshorts men profitable to sell on Amazon United States?
- The niche generates $96K/yr across 220 tracked products. 5 of 31 products launched in the last 360 days are still selling. 90-day search growth is +95.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the oneill boardshorts men niche?
- 27 brands and 73 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in oneill boardshorts men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 8.2% — above our launch gate.
- When does demand for oneill boardshorts men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.9× the quietest.
- What does it cost to enter the oneill boardshorts men niche?
- Listings span $15.66–$125.66; the average listing price is $35.43 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.