One Sign for First Birthday

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months

546K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

1.7%

Market size, estimated

$136Ka year

Peak month

June2.2× the quietest month

Top search term

1st birthday boy59K searches a year

Listings sell for $14.32 on average, from $4.68 to $35.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $14.32 that is $0 to $1K a year per listing.

Average price

$14.32under the $15 to $100 sweet spot

Price range

$4.68–$35.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

4.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #642 within Baby Boys. It carries 1,847 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#642in Baby Boys

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,847per listing

Listings tracked

65

22 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

7Amazon's first-year sales bar

Average brand age

29 months