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One Shoulder Bikini

Maybe

The top 5 products take only 12% of clicks. But returns run at 20.8% of orders, so One Shoulder Bikini is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$20K/yr275K searches / yr
90-day growth
+64.6%search demand this quarter
Competition
12%top-5 click share · 36 brands · 41 sellers

Flapen Score

One Shoulder Bikini against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, One Shoulder Bikini is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Shoulder Bikini market on Amazon at a glance

Shoppers on Amazon United States searched for One Shoulder Bikini 275K times last year and spent an estimated $20K. The top 5 brands take 57% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +64.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
+64.6%
Conversion, latest week
0.3%
Market size, estimated
$20Ka year
Peak month
June8.1× the quietest month
Top search term
one shoulder tankini27K searches a year

02 · Price

A sale here is worth $28.75.

Listings sell for $28.75 on average, from $13.50 to $39.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.75 that is $0 to $3K a year per listing.

Average price
$28.75inside the $15 to $100 sweet spot
Price range
$13.50–$39.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
20.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #467 within Swimsuits & Cover Ups. It carries 959 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#467in Swimsuits & Cover Ups
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
191

04 · Newcomers

Amazon counts 11 of last year's 60 launches as successful.

60 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
60
Successful launches
11Amazon's first-year sales bar
Average brand age
27 months

Products

Top One Shoulder Bikini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

$0$198$396$593$791101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 rising

Sellers

41

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

12%

Top 20: 32%

Open market

38%

  • Holipick22%
  • Tempt Me11%
  • Talisea9%
  • Yonique8%
  • Herseas7%
  • CUPSHE6%

Demand

One Shoulder Bikini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.1×

Search terms

Top One Shoulder Bikini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one shoulder tankini27K/yr
  • one shoulder bikini30K/yr
  • one shoulder swimsuit30K/yr
  • one shoulder bathing suits for women27K/yr
  • one shoulder one piece swimsuit21K/yr
  • one shoulder bikini top21K/yr
  • one shoulder tankini swimsuits for women18K/yr
  • womens one shoulder swimsuit16K/yr
  • one shoulder swim top15K/yr
  • one shoulder bathing suit16K/yr

Reviews and returns

What reviews say buyers love and hate about One Shoulder Bikini

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.08

Runs HUGE

Too small

Poor fit

Chest Fit4%−0.04

The top isnt as supportive if you have a larger bust -

The gold was a little tight so if you have a really big chest you may want to size up

two is just not flattering was not supportive at all for my chest

Shoulder Fit3%

The off shoulder made me nervous at first

the shoulder part is too tight to fully place on the shoulder

Off shoulder

Shape/Style3%+1.24

Not flattering at all

wasnt very flattering

it just didnt flatter me

Quality-Overall3%+0.61

Looks cheap

is made pretty cheaply

Really very disappointed in the quality

Love

Size-Overall35%−0.08

Flattering fit

Fit well

The fit is snug

Shape/Style11%+1.24

Very flattering

Extremely flattering

Flattering

Comfort-Overall10%+1.89

Very comfortable

comfortable to wear

comfortable with this one

Quality-Overall8%+0.61

It is good quality and very flattering

First off, the quality feels solid for the price

Good quality

Color8%

The colors are amazing

Vibrant colors

Love the color

Return

20.8% Return rate 91% Fixable by listing

Size-Overall51%█▇████

Runs HUGE

Too small

Poor fit

Chest Fit14%▇█▇▇▇▇

The top isnt as supportive if you have a larger bust -

The gold was a little tight so if you have a really big chest you may want to size up

two is just not flattering was not supportive at all for my chest

Length6%█▆▇▆▆▆

Unfortunately just too large/long

The tank top is very loose and long

Runs super long

Waist Fit5%▇███▆▇
Shape/Style5%███▇█▇

Not flattering at all

wasnt very flattering

it just didnt flatter me

FAQ

Common One Shoulder Bikini questions

Answered from the same tracked data.