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One Piece Pajamas for Women

Fail

Demand is soft, at -42.8% this quarter, so One Piece Pajamas for Women is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$22K/yr281K searches / yr
90-day growth
-42.8%search demand this quarter
Competition
10%top-5 click share · 108 brands · 122 sellers

Flapen Score

One Piece Pajamas for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, One Piece Pajamas for Women is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Piece Pajamas for Women market on Amazon at a glance

Shoppers on Amazon United States searched for One Piece Pajamas for Women 281K times last year and spent an estimated $22K. The top 5 brands take 29% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -42.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-42.8%
Conversion, latest week
0.3%
Market size, estimated
$22Ka year
Peak month
December14.5× the quietest month
Top search term
one piece pajamas for women73K searches a year

02 · Price

A sale here is worth $26.47.

Listings sell for $26.47 on average, from $9.12 to $62.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.47 that is $0 to $3K a year per listing.

Average price
$26.47inside the $15 to $100 sweet spot
Price range
$9.12–$62.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #18,851 within Sleep & Lounge. It carries 2,312 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
11.2%
Average rank
#18,851in Sleep & Lounge
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,312per listing
Listings tracked
247

04 · Newcomers

10 of last year's 73 launches cleared the first-year sales bar.

73 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
73
Successful launches
10Amazon's first-year sales bar
Average brand age
36 months

Products

Top One Piece Pajamas for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

108 rising

Sellers

122

Top-5 brand share

29%

Top 20: 63%

Top-5 click share

10%

Top 20: 32%

Open market

68%

  • Brand 17%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

One Piece Pajamas for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top One Piece Pajamas for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one piece pajamas for women73K/yr
  • animal costumes for adults24K/yr
  • animal pajamas for women14K/yr
  • adult onesie with butt flap18K/yr
  • fuzzy onesie adult11K/yr
  • adult footie pajamas women12K/yr
  • mens pajama onesie9K/yr
  • adult animal costumes14K/yr
  • couples matching onesies10K/yr
  • couples onesies for adults10K/yr

Reviews and returns

What reviews say buyers love and hate about One Piece Pajamas for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
8.1%of orders come back
“It fits loose”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common One Piece Pajamas for Women questions

Answered from the same tracked data.