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One Happy Dude Birthday Decorations

Fail

Demand is soft, at -17.9% this quarter, so One Happy Dude Birthday Decorations is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$147K/yr463K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
47%top-5 click share · 17 brands · 19 sellers

Flapen Score

One Happy Dude Birthday Decorations against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, One Happy Dude Birthday Decorations is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The One Happy Dude Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for One Happy Dude Birthday Decorations 463K times last year and spent an estimated $147K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.8%
Market size, estimated
$147Ka year
Peak month
July2.5× the quietest month
Top search term
one happy dude birthday decorations224K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $6.88 to $34.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.94 that is $2K to $4K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$6.88–$34.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #1,258 within Baby Boys. It carries 375 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#1,258in Baby Boys
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
375per listing
Listings tracked
29

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top One Happy Dude Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

23%

  • Brand 149%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

One Happy Dude Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top One Happy Dude Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • one happy dude birthday decorations224K/yr
  • one happy dude66K/yr
  • one happy dude birthday decorations blue34K/yr
  • one cool dude 1st birthday decorations24K/yr
  • one happy dude outfit35K/yr
  • one happy dude party favors24K/yr
  • one happy dude birthday13K/yr
  • one happy dude blue13K/yr
  • one cool dude6K/yr
  • one happy dude birthday outfit7K/yr

Reviews and returns

What reviews say buyers love and hate about One Happy Dude Birthday Decorations

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Color”
2.5%of orders come back
“Not yellow”
A buyer, on “Color”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common One Happy Dude Birthday Decorations questions

Answered from the same tracked data.