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Onceler Costume

Fail

Demand is soft, at -31.5% this quarter, so Onceler Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$180K/yr369K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
58%top-5 click share · 20 brands · 39 sellers

Flapen Score

Onceler Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Onceler Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onceler Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Onceler Costume 369K times last year and spent an estimated $180K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $180K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
2.0%
Market size, estimated
$180Ka year
Peak month
October101.2× the quietest month
Top search term
onceler costume180K searches a year

02 · Price

A sale here is worth $24.53.

Listings sell for $24.53 on average, from $7.52 to $64.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $24.53 that is $2K to $6K a year per listing.

Average price
$24.53inside the $15 to $100 sweet spot
Price range
$7.52–$64.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #2,218 within Accessories. It carries 355 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
16.9%
Average rank
#2,218in Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
355per listing
Listings tracked
21

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Onceler Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

39

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

32%

  • Brand 123%
  • Brand 217%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 64%

Demand

Onceler Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 101.2×

Search terms

Top Onceler Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • onceler costume180K/yr
  • onceler costume lorax5K/yr
  • the onceler costume39K/yr
  • lorax characters costume7K/yr
  • onceler costume kids10K/yr
  • once ler costume6K/yr
  • onceler cosplay31K/yr
  • once-ler costume7K/yr
  • oncelor costume4K/yr
  • onceler costume women24K/yr

Reviews and returns

What reviews say buyers love and hate about Onceler Costume

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
63%of negative reviews mention “Size-Overall”
6.9%of orders come back
“runs small”
A buyer, on “Size-Overall”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Onceler Costume questions

Answered from the same tracked data.