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Shoppers searched for this 28.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

28.9M

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

0.1%

Market size, estimated

$2.1Ma year

Top search term

on cloud womens sneakers6.7M searches a year

Listings sell for $106.15 on average, from $11.04 to $263.22. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $106.15 that is $11K to $27K a year per listing.

Average price

$106.15above the $15 to $100 sweet spot

Price range

$11.04–$263.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$11K–$27K

Returns

7.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #294 within Shoes. It carries 2,494 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

90%

Out of stock, average day

2.4%

Average rank

#294in Shoes

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,494per listing

Listings tracked

212

33 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

15Amazon's first-year sales bar

Average brand age

42 months