Skip to content

Omega Watch

Fail

Products sell for $1873.40 on average, outside the sweet spot, so Omega Watch is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$1.2M/yr1.1M searches / yr
90-day growth
+11.9%search demand this quarter
Competition
43%top-5 click share · 13 brands · 102 sellers

Flapen Score

Omega Watch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Omega Watch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Omega Watch market on Amazon at a glance

Shoppers on Amazon United States searched for Omega Watch 1.1M times last year and spent an estimated $1.2M. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+11.9%
Conversion, latest week
0.1%
Market size, estimated
$1.2Ma year
Peak month
August1.3× the quietest month
Top search term
omega watch307K searches a year

02 · Price

A sale here is worth $1873.40.

Listings sell for $1873.40 on average, from $25.90 to $8489.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $1873.40 that is $0 to $187K a year per listing.

Average price
$1873.40above the $15 to $100 sweet spot
Price range
$25.90–$8489.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$187K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #4,870 within Watches. It carries 6,263 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
64%
Out of stock, average day
2.5%
Average rank
#4,870in Watches
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,263per listing
Listings tracked
44

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Omega Watch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

102

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

9%

  • Brand 126%
  • Brand 221%
  • Brand 314%
  • Brand 413%
  • Brand 510%
  • Brand 67%
  • Open — no brand owns it (7 brands, 9%)

Demand

Omega Watch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Omega Watch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • omega watch307K/yr
  • omega speedmaster149K/yr
  • omega seamaster116K/yr
  • reloj omega para hombre97K/yr
  • omega watches78K/yr
  • reloj omega54K/yr
  • omega seamaster 300m31K/yr
  • omega seamaster watches for men73K/yr
  • omega moonwatch30K/yr
  • omega reloj31K/yr

Reviews and returns

What reviews say buyers love and hate about Omega Watch

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
4.3%of orders come back
“broke after 1 week”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Omega Watch questions

Answered from the same tracked data.