Oliver Peoples

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+48.6%

Conversion, latest week

4.5%

Market size, estimated

$112Ka year

Peak month

April1.8× the quietest month

Top search term

hailey bieber sunglasses20K searches a year

Listings sell for $17.87 on average, from $6.87 to $78.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.87 that is $0 to $2K a year per listing.

Average price

$17.87inside the $15 to $100 sweet spot

Price range

$6.87–$78.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #703 within Sunglasses & Eyewear Accessories. It carries 1,018 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

0.6%

Average rank

#703in Sunglasses & Eyewear Accessories

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,018per listing

Listings tracked

38

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months