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Olive Green Shirt

Fail

Buyers convert on only 0.7% of searches, so Olive Green Shirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$128K/yr1.1M searches / yr
90-day growth
+3.2%search demand this quarter
Competition
8%top-5 click share · 90 brands · 102 sellers

Flapen Score

Olive Green Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Olive Green Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Green Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Green Shirt 1.1M times last year and spent an estimated $128K. The top 5 brands take 50% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
0.7%
Market size, estimated
$128Ka year
Top search term
army green tops for women214K searches a year

02 · Price

A sale here is worth $15.60.

Listings sell for $15.60 on average, from $6.85 to $32.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.60 that is $0 to $2K a year per listing.

Average price
$15.60inside the $15 to $100 sweet spot
Price range
$6.85–$32.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #490 within Tanks & Camis. It carries 4,012 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#490in Tanks & Camis
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
4,012per listing
Listings tracked
297

04 · Newcomers

28 of last year's 115 launches cleared the first-year sales bar.

115 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
115
Successful launches
28Amazon's first-year sales bar
Average brand age
35 months

Products

Top Olive Green Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

90 falling

Sellers

102

Top-5 brand share

50%

Top 20: 78%

Top-5 click share

8%

Top 20: 22%

Open market

51%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Olive Green Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.7× · 10 of 12 months tracked

Search terms

Top Olive Green Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • army green tops for women214K/yr
  • olive green tops for women191K/yr
  • sage green tops for women97K/yr
  • light green top98K/yr
  • sage green shirt women48K/yr
  • olive green shirt women59K/yr
  • light green tops for women35K/yr
  • green summer top22K/yr
  • emerald green blouses for women42K/yr
  • green dress shirt women51K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Green Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
9.4%of orders come back
“Poor Fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Olive Green Shirt questions

Answered from the same tracked data.