olive green hat
Skip itSoft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Good$4.15–$26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.99avg listing price — sweet spot $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,322.09avg incumbent reviews — the moat a new listing must climb
Market size
Bad$11K$11K/yr · 49K searches
Growth
Bad-75.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, olive green hat is a $11K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
olive green hat market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #815
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 8.0%
- Avg brand age
- 51 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
73
Top-5 brand share
47%
Top 20: 88%
Top-5 click share
30%
Top 20: 70%
Open market
49%
- Carhartt18%
- Gelante14%
- Top Level5%
- Pistha5%
- ZOORON5%
- Paladoo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.9×
Top olive green hat search terms
- neon beanie13K/yr
- lime green beanie12K/yr
- neon green beanie7K/yr
- hi vis beanie8K/yr
- high vis beanie5K/yr
- neon yellow beanie4K/yr
Top olive green hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Brite Lime One Size
Carhartt$20.264.8★150,550 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Neon Yellow
Gelante$7.574.6★1,001 rev
Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap Lime
Top Level$7.464.6★23,425 rev
Carhartt Mens Knit Cuffed Beanie Brite Lime One Size (104597)
Carhartt$19.784.7★1,252 rev
Pistha Beanie Hats for Men Women (Neon Green 1)
Pistha$6.164.6★469 rev
Newest
by launch date
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.811,090 rev
Sweat Wicking Do Rags Skull Caps Cooling Hip Hop Hat Beanie Durag Motorcycle Head Wrap Doo Rag Liner for Men Women (Neon Green)
SRLLBBY$6.06604 rev
MELASA Reflective Stripe LED Beanie Safety High Visibility Winter Thermal Knitted USB Rechargeable Hat with Light Built in Suitable Outdoor Work Sports Gifts for Men Dad Fluorescent Yellow
MELASA$11.84565 rev
ZH 12-Pack Knitted Winter Beanie Hats for Men and Women Warm and Cozy Cuffed Skull Caps Bulk Purchase Neon Green
ZH$17.37531 rev
Pistha Beanie Hats for Men Women (Neon Green 1)
Pistha$6.16469 rev
Trending
90-day click momentum
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Green
Gelante$7.654.6★
Sweat Wicking Do Rags Skull Caps Cooling Hip Hop Hat Beanie Durag Motorcycle Head Wrap Doo Rag Liner for Men Women (Neon Green)
SRLLBBY$6.064.5★
Paladoo Toddler Beanie for Boys Girls 6-12 Month 12-18 Month 18-36 Months Lime Green
Paladoo$9.294.8★
Kninmdor Sweat Wicking Skull Caps Neon Yellow Cooling Helmet Liner Hat Running Beanie Cycling Skullcap Sleeping Cap for Men Women (Neon Yellow)
Kninmdor$9.284.3★
ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats
ROYBENS$11.994.4★
What buyers say about olive green hat
What buyers praise and complain about, mined from review topics.What buyers love
“keeps your head and ears warm for sure”
“Excellent fit”
“Well-made”
“Bright Color”
“Bright”
“very comfortable”
“Great beanie for the price”
“As described”
“Really soft”
“Gave as a gift”
What buyers complain about
“Doesnt fit”
“No, I got I dont like it Color I dont like it”
“not as warm as expected”
“falls apart after a couple years with regular washing”
“I returned it for exchange because the battery quit charging”
“But very poor quality”
“Not as soft as I like”
“Blinded by the light”
“Not as shown in picture”
“They are not beanie hats they fit like regular hats very big came really wrinkled up”
Top return reasons
Common questions
- Is olive green hat profitable to sell on Amazon United States?
- The niche generates $11K/yr across 57 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -75.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the olive green hat niche?
- 34 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in olive green hat?
- Top complaints mined from reviews: Size-Overall, Color, Warmth. The return rate is 3.9%.
- When does demand for olive green hat peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 14.9× the quietest.
- What does it cost to enter the olive green hat niche?
- Listings span $4.15–$26.83; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 11,322 reviews — the moat a new listing must climb.