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Olive Green Cardigan

Fail

An estimated 9.8% of orders come back, so Olive Green Cardigan is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$69K/yr378K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
10%top-5 click share · 79 brands · 89 sellers

Flapen Score

Olive Green Cardigan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Olive Green Cardigan is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olive Green Cardigan market on Amazon at a glance

Shoppers on Amazon United States searched for Olive Green Cardigan 378K times last year and spent an estimated $69K. The top 5 brands take 57% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
378K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
0.8%
Market size, estimated
$69Ka year
Top search term
sage green cardigan35K searches a year

02 · Price

A sale here is worth $21.89.

Listings sell for $21.89 on average, from $9.93 to $36.04. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.89 that is $0 to $2K a year per listing.

Average price
$21.89inside the $15 to $100 sweet spot
Price range
$9.93–$36.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #245 within Sweaters. It carries 4,776 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#245in Sweaters
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,776per listing
Listings tracked
267

04 · Newcomers

1 of last year's 90 launches cleared the first-year sales bar.

90 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
90
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Olive Green Cardigan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 10% of clicks. An open shelf where new products get seen.

Brands

79 falling

Sellers

89

Top-5 brand share

57%

Top 20: 78%

Top-5 click share

10%

Top 20: 28%

Open market

44%

  • Brand 130%
  • Brand 213%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%

Search terms

Top Olive Green Cardigan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage green cardigan35K/yr
  • olive green cardigan44K/yr
  • light green cardigan34K/yr
  • lime green cardigan27K/yr
  • mint green cardigan24K/yr
  • olive green cardigan women32K/yr
  • green cropped cardigan17K/yr
  • sage green cardigan for women14K/yr
  • army green cardigan17K/yr
  • sage cardigan11K/yr

Reviews and returns

What reviews say buyers love and hate about Olive Green Cardigan

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
9.8%of orders come back
“Too long”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Olive Green Cardigan questions

Answered from the same tracked data.