Old South Hats

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

1.1%

Market size, estimated

$90Ka year

Peak month

December5.4× the quietest month

Top search term

sitka hat142K searches a year

Listings sell for $33.25 on average, from $15.67 to $57.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.25 that is $0 to $3K a year per listing.

Average price

$33.25inside the $15 to $100 sweet spot

Price range

$15.67–$57.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #9,160 within Baseball Caps. It carries 701 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

95%

Out of stock, average day

17.8%

Average rank

#9,160in Baseball Caps

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

701per listing

Listings tracked

76

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months