old south hats
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.25avg listing price — sweet spot $15–$100
Price range
Incredible$15.67–$57.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Good701.42avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$90K$90K/yr · 248K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, old south hats is a $90K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
old south hats market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $100K–$133K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #9,160
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 78%
- Out of stock
- 17.8%
- Avg brand age
- 49 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
161
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
24%
Top 20: 62%
Open market
14%
- SITKA69%
- WHISKEY BENT HAT CO.7%
- BASSDASH3%
- EDTREK3%
- Born to Love3%
- Sitka Alaska2%
- Open — no brand owns it (15 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Top old south hats search terms
- sitka hat142K/yr
- southern hats15K/yr
- sitka hats for men17K/yr
- southern hats for men9K/yr
- sitka hats15K/yr
- old south hats12K/yr
- southern hat7K/yr
- sitka trucker hat8K/yr
- american fetcher hat6K/yr
- old south apparel9K/yr
Top old south hats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SITKA Traverse Cap - Adjustable Outdoor Hat for Men Optifade Timber One Size Fits All
SITKA$37.204.8★146 rev
SITKA Mid Pro Trucker Hat - Adjustable Outdoor Snap Back Hat for Men Lead One Size Fits All
SITKA$32.204.7★605 rev
SITKA Trucker Hat - Adjustable Outdoor Camo Snap Back Hat for Men Optifade Elevated II One Size Fits All
SITKA$31.764.7★2,841 rev
SITKA Trucker Hat - Adjustable Outdoor Camo Snap Back Hat for Men Optifade Marsh One Size Fits All
SITKA$31.744.7★2,841 rev
SITKA Trucker Hat - Adjustable Outdoor Camo Snap Back Hat for Men Optifade Subalpine One Size Fits All
SITKA$31.494.7★2,841 rev
Newest
by launch date
Sitka Adjustable Printed Baseball Hat Black
Sitka Alaska$19.910 rev
SITKA Hidden Optifade Mid Pro Trucker Hat - Adjustable Outdoor Snap Back Hat for Men (Oak Elevated II)
SITKA$33.5330 rev
SITKA Hidden Optifade Mid Pro Trucker Hat - Adjustable Outdoor Snap Back Hat for Men (Black Subalpine)
SITKA$33.3230 rev
BURLEBO Cap - Diving Mallard - Classic Deer Camo
BURLEBO$34.34275 rev
SITKA Icon Mesh Mid Pro Trucker Hat - Adjustable Outdoor Snap Back Hat for Men Lead One Size Fits All
SITKA$33.244 rev
Trending
90-day click momentumSitka Adjustable Printed Baseball Hat Black
Sitka Alaska$19.910.0★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)
Born to Love$25.604.8★
BURLEBO Cap - Diving Mallard - Classic Deer Camo
BURLEBO$34.344.6★
SITKA Hidden Optifade Mid Pro Trucker Hat - Adjustable Outdoor Snap Back Hat for Men (Oak Elevated II)
SITKA$33.534.8★
SITKA Trucker Hat - Adjustable Outdoor Snap Back Hat for Men White One Size Fits All
SITKA$31.254.7★
What buyers say about old south hats
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“It fit perfect as they all do”
“Very comfortable”
“it looks exactly as expected”
“Worth the price”
“A gift for my grandaughter”
“The material feels durable”
“Classic trucker style”
“cool comfort in the summer heat”
“The color is as pictured”
What buyers complain about
“Tight Fit”
“But when received the main hat has a fuzzy material like”
“doesnt look well-made at all”
“it took a couple wears to break in just right”
“The picture shown is very deceiving”
“That hat as you can see is a limp style”
“they ship it in a bag all wrinkled and smooshed”
“over priced”
“flat as a pancake”
“While this isn't going to replace my other water-resistant”
Top return reasons
Common questions
- Is old south hats profitable to sell on Amazon United States?
- The niche generates $90K/yr across 76 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the old south hats niche?
- 21 brands and 161 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in old south hats?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.6%.
- When does demand for old south hats peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the old south hats niche?
- Listings span $15.67–$57.90; the average listing price is $33.25 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.