Old School Camo

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

312K

Growth, 90 days vs prior 90

-20.7%

Conversion, latest week

0.2%

Market size, estimated

$16Ka year

Peak month

December3.0× the quietest month

Top search term

duck camo157K searches a year

Listings sell for $32.18 on average, from $11.63 to $165.39. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.18 that is $0 to $3K a year per listing.

Average price

$32.18inside the $15 to $100 sweet spot

Price range

$11.63–$165.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #8,115 within Baseball Caps. It carries 1,613 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

74%

Out of stock, average day

6.6%

Average rank

#8,115in Baseball Caps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,613per listing

Listings tracked

84

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months