Old Man Wig

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months

152K

Growth, 90 days vs prior 90

-60.6%

Conversion, latest week

5.7%

Market size, estimated

$137Ka year

Peak month

October9.4× the quietest month

Top search term

old man wig85K searches a year

Listings sell for $15.86 on average, from $6.84 to $23.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.86 that is $2K to $4K a year per listing.

Average price

$15.86inside the $15 to $100 sweet spot

Price range

$6.84–$23.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

8.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #740 within Accessories. It carries 277 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#740in Accessories

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

277per listing

Listings tracked

60

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months