Old Man Mask

Shoppers searched for this 842K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months

842K

Growth, 90 days vs prior 90

-1.2%

Conversion, latest week

0.4%

Market size, estimated

$145Ka year

Peak month

October6.0× the quietest month

Top search term

silicone mask131K searches a year

Listings sell for $40.13 on average, from $8.32 to $161.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $40.13 that is $0 to $4K a year per listing.

Average price

$40.13inside the $15 to $100 sweet spot

Price range

$8.32–$161.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #7,198 within Masks. It carries 1,019 reviews at 3.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

81%

Out of stock, average day

15.7%

Average rank

#7,198in Masks

Average rating

3.58 starsAmazon United States average 4.42 stars

Average reviews

1,019per listing

Listings tracked

53

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months