Old Lady Wig

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-51.1%

Conversion, latest week

2.9%

Market size, estimated

$1.1Ma year

Peak month

October8.2× the quietest month

Top search term

old lady costume for women369K searches a year

Listings sell for $20.28 on average, from $8.82 to $50.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $20.28 that is $10K to $15K a year per listing.

Average price

$20.28inside the $15 to $100 sweet spot

Price range

$8.82–$50.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

9.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,031 within Wigs. It carries 569 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#1,031in Wigs

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

569per listing

Listings tracked

104

23 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months