Old Lady Wig

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-51.1%

Conversion, latest week

2.9%

Market size, estimated

$1.1Ma year

Peak month

October8.2× the quietest month

Top search term

old lady costume for women369K searches a year

Listings sell for $20.28 on average, from $8.82 to $50.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $20.28 that is $10K to $15K a year per listing.

Average price

$20.28inside the $15 to $100 sweet spot

Price range

$8.82–$50.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

9.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,031 within Wigs. It carries 569 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

7.1%

Average rank

#1,031in Wigs

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

569per listing

Listings tracked

104

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months