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Olaf Costume Baby

Fail

Shoppers spend an estimated $9K a year here, so Olaf Costume Baby is a Fail.

Flapen Score
23
23 / 100
Ranks 16,633 of 16,930 Clothing, Shoes & Jewelry niches · −22 vs the category median of 45
Market size
$9K/yr158K searches / yr
90-day growth
-44.9%search demand this quarter
Competition
81%top-5 click share · 8 brands · 30 sellers

Flapen Score

Olaf Costume Baby against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Olaf Costume Baby is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olaf Costume Baby market on Amazon at a glance

Shoppers on Amazon United States searched for Olaf Costume Baby 158K times last year and spent an estimated $9K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -44.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-44.9%
Conversion, latest week
0.3%
Market size, estimated
$9Ka year
Peak month
October73.4× the quietest month
Top search term
baby olaf costume29K searches a year

02 · Price

A sale here is worth $23.27.

Listings sell for $23.27 on average, from $9.70 to $40.14. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $23.27 that is $0 to $2K a year per listing.

Average price
$23.27inside the $15 to $100 sweet spot
Price range
$9.70–$40.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,448 within Baby Boys. It carries 1,522 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4,448in Baby Boys
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,522per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Olaf Costume Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

30

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Brand 140%
  • Brand 224%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (2 brands, 5%)

Demand

Olaf Costume Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 73.4×

Search terms

Top Olaf Costume Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby olaf costume29K/yr
  • olaf baby costume21K/yr
  • olaf costume baby59K/yr
  • olaf onesie baby6K/yr
  • infant olaf costume9K/yr
  • olaf infant costume5K/yr
  • baby olaf costume 12-18 months6K/yr
  • baby olaf costume 9-12 months4K/yr
  • baby olaf costume 0-3 months3K/yr
  • olaf costume 18 months3K/yr

Reviews and returns

What reviews say buyers love and hate about Olaf Costume Baby

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
11.0%of orders come back
“Weve had to return a pair for incorrect sizing”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Olaf Costume Baby questions

Answered from the same tracked data.