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Olaf Costume Adult

Fail

An estimated 18.9% of orders come back, so Olaf Costume Adult is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$138K/yr333K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
57%top-5 click share · 14 brands · 18 sellers

Flapen Score

Olaf Costume Adult against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Olaf Costume Adult is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olaf Costume Adult market on Amazon at a glance

Shoppers on Amazon United States searched for Olaf Costume Adult 333K times last year and spent an estimated $138K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.3%
Market size, estimated
$138Ka year
Peak month
October22.0× the quietest month
Top search term
olaf costume99K searches a year

02 · Price

A sale here is worth $30.97.

Listings sell for $30.97 on average, from $13.64 to $65.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $30.97 that is $3K to $8K a year per listing.

Average price
$30.97inside the $15 to $100 sweet spot
Price range
$13.64–$65.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
18.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #41,466 within Sleep & Lounge. It carries 832 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#41,466in Sleep & Lounge
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
832per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Olaf Costume Adult products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

19%

  • Brand 132%
  • Brand 219%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Olaf Costume Adult search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 22.0×

Search terms

Top Olaf Costume Adult search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olaf costume99K/yr
  • olaf costume adult147K/yr
  • adult olaf costume21K/yr
  • olaf onesie12K/yr
  • olaf adult costume13K/yr
  • olaf onesie adult5K/yr
  • olaf costume for adults4K/yr
  • frozen olaf costume4K/yr
  • mens olaf costume6K/yr
  • adult olaf costume frozen8K/yr

Reviews and returns

What reviews say buyers love and hate about Olaf Costume Adult

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
18.9%of orders come back
“Not worth the money”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Olaf Costume Adult questions

Answered from the same tracked data.