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Oklahoma Sooners Hat

Fail

Shoppers spend an estimated $26K a year here, so Oklahoma Sooners Hat is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$26K/yr81K searches / yr
90-day growth
+84.0%search demand this quarter
Competition
36%top-5 click share · 12 brands · 16 sellers

Flapen Score

Oklahoma Sooners Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oklahoma Sooners Hat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oklahoma Sooners Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Oklahoma Sooners Hat 81K times last year and spent an estimated $26K. The top 5 brands take 93% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +84.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+84.0%
Conversion, latest week
1.2%
Market size, estimated
$26Ka year
Top search term
oklahoma sooners hat29K searches a year

02 · Price

A sale here is worth $27.19.

Listings sell for $27.19 on average, from $9.95 to $44.68. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.19 that is $0 to $3K a year per listing.

Average price
$27.19inside the $15 to $100 sweet spot
Price range
$9.95–$44.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #24,116 within Baseball Caps. It carries 116 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
63%
Out of stock, average day
21.9%
Average rank
#24,116in Baseball Caps
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
116per listing
Listings tracked
35

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Oklahoma Sooners Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

36%

Top 20: 87%

Open market

5%

  • Brand 143%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Oklahoma Sooners Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Jun, Dec · busiest ÷ quietest = 5.6× · 7 of 12 months tracked

Search terms

Top Oklahoma Sooners Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oklahoma sooners hat29K/yr
  • ou hat17K/yr
  • oklahoma hat9K/yr
  • ou hats for men8K/yr
  • ou sooners hat6K/yr
  • sooners hat5K/yr
  • oklahoma sooners hats5K/yr

Reviews and returns

What reviews say buyers love and hate about Oklahoma Sooners Hat

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Print Quality”
3.8%of orders come back
“Not embroidered print as appears”
A buyer, on “Print Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oklahoma Sooners Hat questions

Answered from the same tracked data.