Is oklahoma sooners hat profitable to sell on Amazon United States?

The niche generates $26K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +84.0%. Flapen's verdict: Skip it (49/100).

How competitive is the oklahoma sooners hat niche?

12 brands and 16 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in oklahoma sooners hat?

Top complaints mined from reviews: Print Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 3.8%.

What does it cost to enter the oklahoma sooners hat niche?

Listings span $9.95–$44.68; the average listing price is $27.19 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.

oklahoma sooners hat

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$27.19

avg listing price — sweet spot $15–$100

Review moat

Great116.49

avg incumbent reviews — the moat a new listing must climb

Growth

Great+84.0%

90-day search growth — must beat 0% to launch

Price range

Great$9.95–$44.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 81K searches

According to Flapen's Amazon United States niche tracking, oklahoma sooners hat is a $26K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

oklahoma sooners hat market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $34K–$41K; units × avg price
Conversion rate: 1.2%
Avg BSR: #24,116
Page quality: 0%
Prime: 63%
Sponsored: 46%
Out of stock: 21.9%
Avg brand age: 46 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

36%

Top 20: 87%

Open market

Pro Sport Brand43%
HOOEY20%
Speedy Pros16%
BROTHER TRUCKERS11%
C5 Sports4%
No Rivals2%
Open — no brand owns it (6 brands, 5%)

Demand

Weekly Amazon search volume, last 31 weeks — +84.0% search growth over the last 90 days.

Open Trend

Top oklahoma sooners hat search terms

oklahoma sooners hat29K/yr +74.4%0.9% conv.
ou hat17K/yr +131.3%1.7% conv.
oklahoma hat9K/yr +59.0%0.5% conv.
ou hats for men8K/yr +59.2%1.6% conv.
ou sooners hat6K/yr +99.4%0.9% conv.
sooners hat5K/yr +110.3%1.3% conv.
oklahoma sooners hats5K/yr +61.4%0.3% conv.

All search terms

Top oklahoma sooners hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Soft Washed Baseball Cap Oklahoma Sooner State Cotton Dad Hats for Men & Women Red

Speedy Pros$21.084.9★14 rev

Collegiate Mesh Offroad Adjustable Hats (US Alpha One Size Oklahoma)

Pro Sport Brand$24.784.0★90 rev

Collegiate Primary Color Relaxed Fit Adjustable Hats (US Alpha One Size Oklahoma)

Pro Sport Brand$24.524.6★83 rev

HOOEY Mens University of Oklahoma Officially Licensed Collegiate Adjustable Snapback Hat (US Alpha One Size Red/White - Sooners)

HOOEY$37.214.8★17 rev

HOOEY Mens University of Oklahoma Officially Licensed Collegiate Adjustable Snapback Hat White

HOOEY$38.104.8★17 rev

Newest

by launch date

Adult Trucker Dad Hat Flag of Oklahoma Ceremonial Baseball Cap Cowboy Hat Youth Ball Hat

HAZICNGL$9.950 rev

3mo ago

BROTHER TRUCKERS Choosin Oklahoma Hat (US Alpha One Size Red/Natural)

BROTHER TRUCKERS$19.940 rev

3mo ago

No Rivals Officially Licensed Oklahoma Sooners University of Oklahoma Espresso Hat NCAA Snapback Cap for Men and Women Brown

No Rivals$39.619 rev

4mo ago

Oklahoma Cracked Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Tree Camo/Natural)

BROTHER TRUCKERS$19.900 rev

10mo ago

Oklahoma Upside Down Reversed Vintage Trucker Hat | OK | Premium Adjustable Snapback Baseball Hat for Men & Women (US Alpha One Size Red/Natural)

BROTHER TRUCKERS$20.972 rev

10mo ago

What buyers say about oklahoma sooners hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“so the hat has a super comfy fit”

Quality-Overall21%

“Great Quality and Breathable”

Comfort-Overall11%

“it's so comfortable”

Gifting Purpose7%

“This was a gift”

Color7%

“Great colors and quality material”

Ease Of Cleaning4%

“Easy to clean”

Material Quality4%

“While it may be priced a bit above some other options, the craftsmanship and materials absolutely justify the cost”

Sweat Resistance4%

“not staining from sweat”

Value For Money3%

“Seemed like a good price point”

Soft Feel3%

“What a fantastic soft mesh cap”

What buyers complain about

Print Quality33%

“Not embroidered print as appears”

Size-Overall33%

“My only problem was I needed a small”

Advertised Vs Actual Product17%

“Not as pictured”

Color17%

“It wasnt the vintage color in the picture”

Top return reasons

Size-Overall59%

Color11%

Advertised Vs Actual Product6%

Shape/Style5%

Length4%

Wrinkles3%