Ojo Turco
FailShoppers spend an estimated $44K a year here, so Ojo Turco is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $44K/yr193K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 63%top-5 click share · 19 brands · 22 sellers
Flapen Score
Ojo Turco against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ojo Turco is stronger. Inside it, weaker.
Market
The Ojo Turco market on Amazon at a glance
Shoppers on Amazon United States searched for Ojo Turco 193K times last year and spent an estimated $44K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $44Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- ojo turco49K searches a year
02 · Price
A sale here is worth $10.99.
Listings sell for $10.99 on average, from $6.59 to $17.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.99 that is $0 to $1K a year per listing.
- Average price
- $10.99under the $15 to $100 sweet spot
- Price range
- $6.59–$17.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #346 within Bracelets. It carries 871 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.1%
- Average rank
- #346in Bracelets
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 871per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Ojo Turco products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
22
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
30%
- Brand 130%
- Brand 218%
- Brand 312%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Ojo Turco search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Ojo Turco search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ojo turco49K/yr
- evil eye protection20K/yr
- evil eye gifts23K/yr
- mal de ojo10K/yr
- greek evil eye9K/yr
- turkish evil eye9K/yr
- evil eye gifts for women13K/yr
- evil eyes9K/yr
- evil eye accessories8K/yr
- glass evil eye5K/yr
Reviews and returns
What reviews say buyers love and hate about Ojo Turco
We read the reviews and the return reasons for every product selling here.
“This was a return too small can fix a small child”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ojo Turco questions
Answered from the same tracked data.









