ohio state sweatshirt
Skip itSoft demand (-44.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.55avg listing price — sweet spot $15–$100
Price range
Great$14.10–$83.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great221.18avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 347K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ohio state sweatshirt is a $105K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ohio state sweatshirt market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $188K–$225K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,812
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 2.2%
- Avg brand age
- 42 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
10
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
6%
- LOGOVISION51%
- Elite Authentics20%
- Blue 8410%
- The Wild Collective8%
- Fan Girl4%
- Ultra Game2%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.5×
Top ohio state sweatshirt search terms
- ohio state hoodie131K/yr
- ohio state hoodies for men27K/yr
- ohio state crewneck17K/yr
- ohio sweatshirt8K/yr
- ohio state crewneck sweatshirt12K/yr
- osu hoodie8K/yr
- ohio state hoodies17K/yr
- osu sweatshirt10K/yr
- ohio state sweatshirt men25K/yr
- ohio state sweatshirts8K/yr
Top ohio state sweatshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ohio State University Official Distressed Primary Logo Unisex Adult Pull-Over Hoodie The Ohio State University Medium
LOGOVISION$37.624.4★449 rev
The Ohio State University Official Buckeyes Logo Unisex Adult Pull-Over Hoodie Charcoal Large
LOGOVISION$40.854.6★163 rev
The Wild Collective Unisex Ohio State Splatter Screenprint Fleece Hoodie Large Black
The Wild Collective$18.280.0★0 rev
Ohio State Buckeyes Mens Icon Logo Officially Licensed Long Sleeve Gray Pullover Hoodie
Elite Authentics$39.514.7★354 rev
Ohio State Buckeyes Icon Logo Black Officially Licensed Pullover Hoodie
Elite Authentics$39.394.6★597 rev
Newest
by launch date
Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large
Fan Girl$45.032 rev
Franchise Club Mens Ohio State 2024 Champions Grind Hoodie Jacket (XL)
Franchise Club$83.3813 rev
The Wild Collective Unisex Ohio State Oversized Graphic Fleece Hoodie Medium Brown
The Wild Collective$22.001 rev
The Wild Collective Unisex Ohio State Splatter Screenprint Fleece Hoodie Large Black
The Wild Collective$18.280 rev
Ohio State Buckeyes Classic Black Officially Licensed Pullover Hoodie
Elite Authentics$39.80119 rev
Trending
90-day click momentumThe Wild Collective Unisex Ohio State Splatter Screenprint Fleece Hoodie Large Black
The Wild Collective$18.280.0★
The Wild Collective Unisex Ohio State Oversized Graphic Fleece Hoodie Medium Brown
The Wild Collective$22.005.0★
Fan Girl Ohio State Buckeyes Throwback Collegiate Crewneck Sweatshirt OSU Womens Apparel White Size Large
Fan Girl$45.035.0★
Barnesmith Ohio University Bobcats Adult Unisex Crewneck Sweatshirt Spirit Charcoal Grey XX-Large
Barnesmith$35.824.7★
The Ohio State University Official Buckeyes Logo Unisex Adult Pull-Over Hoodie Team Red X-Large
LOGOVISION$39.604.6★
What buyers say about ohio state sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and size was accurate”
“Good fit”
“Its exactly as pictured”
“It is medium warmth and fits comfortably”
“Christmas gift and fit perfect”
“very comfy”
“Very soft and comfortable”
“Followed instructions”
“print is as pictured”
“cricut quality design”
What buyers complain about
“Sizing it a bit off”
“Overpriced for such cheap quality”
“Could be a little heavier”
“Was nice until after a few wash cycles th lettering started wearing off”
“The seam came completely off”
“Not as expected”
“Big hole after one wash”
“shrinks even if washed correctly”
“very thin”
Top return reasons
Common questions
- Is ohio state sweatshirt profitable to sell on Amazon United States?
- The niche generates $105K/yr across 28 tracked products. 90-day search growth is -44.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the ohio state sweatshirt niche?
- 9 brands and 10 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in ohio state sweatshirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Weight Light. The return rate is 5.4% — above our launch gate.
- When does demand for ohio state sweatshirt peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 29.5× the quietest.
- What does it cost to enter the ohio state sweatshirt niche?
- Listings span $14.10–$83.38; the average listing price is $37.55 (sweet spot $15–$100). The average incumbent carries 221 reviews — the moat a new listing must climb.