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Ohio State Polo

Maybe

Search demand grew +119.1% this quarter. But shoppers spend an estimated $65K a year here, so Ohio State Polo is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 2% of 16,930 Clothing, Shoes & Jewelry niches · +19 vs the category median of 45
Market size
$65K/yr95K searches / yr
90-day growth
+119.1%search demand this quarter
Competition
33%top-5 click share · 23 brands · 76 sellers

Flapen Score

Ohio State Polo against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ohio State Polo is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Polo market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Polo 95K times last year and spent an estimated $65K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +119.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+119.1%
Conversion, latest week
2.1%
Market size, estimated
$65Ka year
Peak month
December8.8× the quietest month
Top search term
ohio state golf24K searches a year

02 · Price

A sale here is worth $33.16.

Listings sell for $33.16 on average, from $8.04 to $73.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.16 that is $0 to $3K a year per listing.

Average price
$33.16inside the $15 to $100 sweet spot
Price range
$8.04–$73.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,456 within Polos. It carries 979 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#1,456in Polos
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
979per listing
Listings tracked
60

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ohio State Polo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

76

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

33%

Top 20: 67%

Open market

32%

  • Brand 121%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Ohio State Polo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Ohio State Polo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state golf24K/yr
  • ohio state polo22K/yr
  • ohio state polo shirts for men18K/yr
  • ohio state golf accessories13K/yr
  • ohio state golf shirts for men8K/yr
  • ohio state golf balls11K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Polo

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
22%of negative reviews mention “Color”
0.9%of orders come back
“as I think the black would have made the colors pop”
A buyer, on “Color”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Ohio State Polo questions

Answered from the same tracked data.