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Ohio State Lego Set

Fail

Demand is soft, at -32.6% this quarter, so Ohio State Lego Set is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$49K/yr80K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
43%top-5 click share · 14 brands · 29 sellers

Flapen Score

Ohio State Lego Set against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ohio State Lego Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ohio State Lego Set market on Amazon at a glance

Shoppers on Amazon United States searched for Ohio State Lego Set 80K times last year and spent an estimated $49K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
2.4%
Market size, estimated
$49Ka year
Peak month
December26.9× the quietest month
Top search term
ohio state lego set14K searches a year

02 · Price

A sale here is worth $25.68.

Listings sell for $25.68 on average, from $12.33 to $45.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $25.68 that is $0 to $3K a year per listing.

Average price
$25.68inside the $15 to $100 sweet spot
Price range
$12.33–$45.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #13,315 within Shoes. It carries 9,257 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
70%
Out of stock, average day
28.7%
Average rank
#13,315in Shoes
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
9,257per listing
Listings tracked
37

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ohio State Lego Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

29

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

14%

  • Brand 135%
  • Brand 216%
  • Brand 315%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 14%)

Demand

Ohio State Lego Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 26.9×

Search terms

Top Ohio State Lego Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ohio state lego set14K/yr
  • ohio state slippers13K/yr
  • ohio state lego13K/yr
  • ohio state slippers for men8K/yr
  • ohio state legos9K/yr
  • ohio state pajamas14K/yr
  • ohio state pajama pants6K/yr
  • ohio state pajamas for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Ohio State Lego Set

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Comfort-Overall”
37%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Too small”
A buyer, on “Size-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ohio State Lego Set questions

Answered from the same tracked data.