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ohio state crewneck

Skip it

Soft demand (-38.4% this quarter) — this niche doesn't clear our bar today.

Market size 18Growth 6Conversion 16Competition 79Returns 14Price range 95Avg price 95Brand share 45Review moat 92Quality gap 40

Avg price

Incredible$36.85

avg listing price — sweet spot $15–$100

Price range

Incredible$17.36–$74.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great153.73

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$74K

$74K/yr · 157K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.0%

return rate — above 5% kills the launch gate

Growth

Bad-38.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ohio state crewneck is a $74K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

ohio state crewneck market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$55K–$74K
units × avg price
Conversion rate
1.3%
Avg BSR
#4,582
Page quality
0%
Prime
94%
Sponsored
82%
Out of stock
4.2%
Avg brand age
40 months
Avg seller age
212 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

11

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

16%

  • Fan Girl21%
  • Elite Authentics21%
  • Sumtory14%
  • Blue 8412%
  • LOGOVISION11%
  • Barnesmith6%
  • Open — no brand owns it (11 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 39.6×

Top ohio state crewneck search terms

  • ohio state crewneck17K/yr
  • ohio sweatshirt8K/yr
  • ohio state sweatshirt womens25K/yr
  • ohio state crewneck sweatshirt12K/yr
  • ohio state womens sweatshirt20K/yr
  • ohio state hoodie women9K/yr
  • osu sweatshirt women11K/yr
  • womens ohio state sweatshirt20K/yr
  • ohio state sweatshirt women6K/yr
  • ohio state crew neck3K/yr
All search terms

Top ohio state crewneck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$6K12%$9K16%$12K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ohio state crewneck

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Good quality and size was accurate”

Size-Overall25%

“Good fit”

Advertised Vs Actual Product14%

“As advertised- great hoodie”

Comfort-Overall7%

“Comfy and good quality”

Design-Overall6%

“cricut quality design”

Instructions/User Manual/Troubleshooting5%

“Followed instructions”

Soft Feel3%

“it is soft”

Color2%

“the colors are steadfast after many washing”

Gifting Purpose2%

“Christmas gift and fit perfect”

Arm Fit1%

“Arms are accurate to size”

What buyers complain about

Quality-Overall27%

“Kind of cheap looking in person”

Size-Overall25%

“A little small”

Weight Light10%

“Could be a little heavier”

Drying Time10%

“Was nice until after a few wash cycles th lettering started wearing off”

Thickness7%

“A bit thin”

Stretchability/Expandability/Elasticity5%

“Don't understand why it stretched out so much”

Advertised Vs Actual Product5%

“Not as expected”

Top return reasons

Size-Overall69%
Sleeve Fit6%
Material Quality5%
Shoulder Fit2%
Length2%
Advertised Vs Actual Product2%
Thin2%
Waist Fit2%
Chest Fit2%
Shape/Style2%

Common questions

Is ohio state crewneck profitable to sell on Amazon United States?
The niche generates $74K/yr across 49 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (41/100).
How competitive is the ohio state crewneck niche?
17 brands and 11 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in ohio state crewneck?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Weight Light. The return rate is 8.0% — above our launch gate.
When does demand for ohio state crewneck peak?
Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 39.6× the quietest.
What does it cost to enter the ohio state crewneck niche?
Listings span $17.36–$74.00; the average listing price is $36.85 (sweet spot $15–$100). The average incumbent carries 154 reviews — the moat a new listing must climb.