ohio state baby clothes
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible98.54avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.18avg listing price — sweet spot $15–$100
Price range
Great$12.49–$43.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 141K searches
According to Flapen's Amazon United States niche tracking, ohio state baby clothes is a $57K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Nov. Verdict: Skip it — 49/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
ohio state baby clothes market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $60K–$73K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,280
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 70%
- Out of stock
- 14.5%
- Avg brand age
- 44 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
29
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 78%
Open market
14%
- Future Tailgater41%
- Campus Originals15%
- Outerstuff12%
- Gerber10%
- CP Clothing5%
- Brisco Brands4%
- Open — no brand owns it (10 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Aug, Sep, Nov · busiest ÷ quietest = 3.6×
Top ohio state baby clothes search terms
- ohio state baby clothes52K/yr
- ohio state baby22K/yr
- ohio state baby stuff7K/yr
- ohio state onesie14K/yr
- baby ohio state apparel10K/yr
- ohio state onesies for baby boy8K/yr
- ohio state baby girl clothes12K/yr
- ohio state baby boy clothes7K/yr
- infant ohio state apparel6K/yr
- ohio state onesies for baby girl5K/yr
Top ohio state baby clothes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Campus Originals Ohio State Buckeyes Baby Infant Shower Birthday Gift Michigan Smells Like My Diaper Funny Rival Team Creeper Bodysuit (6 Months)
Campus Originals$16.754.6★59 rev
Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton Pass Me to GrandPA Football Baby Bodysuit 6-12 Months
Future Tailgater$20.275.0★18 rev
Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton Brown FT Baby Football Bodysuit and Football Cap Set 3-6
Future Tailgater$26.824.9★15 rev
Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton Short Sleeve LOGO Baby Bodysuit 3-6 Months
Future Tailgater$20.154.6★15 rev
Campus Originals Ohio State Buckeyes Baby Infant Shower Birthday Gift Michigan Smells Like My Diaper Funny Rival Team Creeper Bodysuit (Newborn)
Campus Originals$16.974.6★59 rev
Newest
by launch date
Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton LOGO Bodysuit and Baby Brutus Bodysuit - 2 Pack (Red and Gray 3-6 Months)
Future Tailgater$35.203 rev
Gerber Baby Girls Toddler NCAA College Team Cheer Dress & Bloomer Set Ohio State Buckeyes 24 Months
Gerber$18.9642 rev
Gerber Unisex Baby NCAA Offically Licensed Romper Ohio State Buckeyes 24 Months
Gerber$22.4760 rev
Gerber Baby Girls Toddler NCAA College Team Cheer Dress & Bloomer Set Ohio State Buckeyes 0-3 Months
Gerber$21.2842 rev
Outerstuff NCAA Officially Licensed Newborn & Infants 0-24 Months Primary Logo Creeper Bodysuit Romper (Ohio State Buckeyes - Red 0/3 Months)
Outerstuff$24.1696 rev
Trending
90-day click momentum
Future Tailgater Ohio State Buckeyes Officially Licensed LOGO Baby Bodysuit - Pink (3-6 Months)
Future Tailgater$20.215.0★
Campus Originals Ohio State Buckeyes Baby Infant Shower Birthday Gift Michigan Smells Like My Diaper Funny Rival Team Creeper Bodysuit (Newborn)
Campus Originals$16.974.6★
Outerstuff NCAA Officially Licensed Newborn & Infants 0-24 Months Primary Logo Creeper Bodysuit Romper (Ohio State Buckeyes - Red 0/3 Months)
Outerstuff$24.164.8★
Outerstuff NCAA Officially Licensed Newborn & Infants 0-24 Months Primary Logo Creeper Bodysuit Romper (Ohio State Buckeyes - Red 6/9 Months)
Outerstuff$23.834.8★
Future Tailgater Ohio State Buckeyes Officially Licensed 100% Cotton LOGO Bodysuit and Baby Brutus Bodysuit - 2 Pack (Red and Gray 3-6 Months)
Future Tailgater$35.205.0★
What buyers say about ohio state baby clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“Perfect size for any baby or child”
“Well worth the money”
“So soft and great gift”
What buyers complain about
“Sent back - not at my quality standards”
“Fit is a bit wider than other name brands”
Top return reasons
Common questions
- Is ohio state baby clothes profitable to sell on Amazon United States?
- The niche generates $57K/yr across 46 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the ohio state baby clothes niche?
- 16 brands and 29 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in ohio state baby clothes?
- Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 1.5%.
- When does demand for ohio state baby clothes peak?
- Demand peaks in Aug–Sep–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the ohio state baby clothes niche?
- Listings span $12.49–$43.50; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.