Off the Shoulder Sweatshirt

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-67.5%

Conversion, latest week

0.3%

Market size, estimated

$94Ka year

Peak month

November6.8× the quietest month

Top search term

off the shoulder sweatshirt332K searches a year

Listings sell for $22.09 on average, from $10.35 to $43.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.09 that is $0 to $2K a year per listing.

Average price

$22.09inside the $15 to $100 sweet spot

Price range

$10.35–$43.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #696 within Fashion Hoodies & Sweatshirts. It carries 1,427 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

8.9%

Average rank

#696in Fashion Hoodies & Sweatshirts

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,427per listing

Listings tracked

140

55 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

55

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months