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Oes Eastern Star Apparel for Women

Fail

Buyers convert on only 1.5% of searches, so Oes Eastern Star Apparel for Women is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$101K/yr253K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
54%top-5 click share · 22 brands · 26 sellers

Flapen Score

Oes Eastern Star Apparel for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oes Eastern Star Apparel for Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oes Eastern Star Apparel for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Oes Eastern Star Apparel for Women 253K times last year and spent an estimated $101K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months
253K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.5%
Market size, estimated
$101Ka year
Peak month
December1.5× the quietest month
Top search term
oes eastern star apparel82K searches a year

02 · Price

A sale here is worth $26.36.

Listings sell for $26.36 on average, from $5.91 to $201.19. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $26.36 that is $0 to $3K a year per listing.

Average price
$26.36inside the $15 to $100 sweet spot
Price range
$5.91–$201.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #21,176 within Jewelry Sets. It carries 85 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
81%
Out of stock, average day
4.4%
Average rank
#21,176in Jewelry Sets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
85per listing
Listings tracked
26

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Oes Eastern Star Apparel for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

26

Top-5 brand share

59%

Top 20: 97%

Top-5 click share

54%

Top 20: 90%

Open market

38%

  • Brand 140%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Oes Eastern Star Apparel for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Oes Eastern Star Apparel for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oes eastern star apparel82K/yr
  • oes47K/yr
  • eastern star accessories26K/yr
  • eastern star21K/yr
  • order of the eastern star19K/yr
  • oes eastern star apparel for women23K/yr
  • order of eastern star11K/yr
  • oes shirts for women10K/yr
  • oes bag6K/yr
  • order of eastern star apparel7K/yr

Reviews and returns

What reviews say buyers love and hate about Oes Eastern Star Apparel for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
5.6%of orders come back
“The bag is large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oes Eastern Star Apparel for Women questions

Answered from the same tracked data.