October Birthstone Necklace

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months

75K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

1.0%

Market size, estimated

$21Ka year

Peak month

October7.0× the quietest month

Top search term

october birthstone necklace47K searches a year

Listings sell for $28.29 on average, from $8.30 to $139.32. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.29 that is $0 to $3K a year per listing.

Average price

$28.29inside the $15 to $100 sweet spot

Price range

$8.30–$139.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,334 within Pendant Necklaces. It carries 2,242 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

2.8%

Average rank

#1,334in Pendant Necklaces

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,242per listing

Listings tracked

34

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months