october birthstone necklace
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.29avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.30–$139.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,242.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, october birthstone necklace is a $21K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
october birthstone necklace market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,334
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 2.8%
- Avg brand age
- 40 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
28 falling
Sellers
49
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
46%
Top 20: 86%
Open market
40%
- Hidepoo23%
- Pls Back13%
- JIANGYUANGEMS7%
- kate spade new york6%
- Fezodo6%
- FANCIME5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Sep, Oct, Dec · busiest ÷ quietest = 7.0×
Top october birthstone necklace search terms
- october birthstone necklace47K/yr
- birthstones19K/yr
- girls birthstone necklace9K/yr
Top october birthstone necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry October(Tourmaline)
Pls Back$8.484.5★658 rev
Hidepoo Personalized Gifts for Women - Birthstone Initial Necklaces for Women October Pink Sapphire Birthstone Jewelry Dainty Disc Letter A Necklace
Hidepoo$31.794.5★63 rev
Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom March Aquamarine Birthstone Jewelry for Women Disc Letter A Necklaces
Hidepoo$34.214.3★51 rev
JIANGYUANGEMS 12pcs 10mm Birthday Stone 1pcs Per Colors Round Loose Cubic Zirconia Stones Synthetic Ruby 5# Synthetic Spinel 113#
JIANGYUANGEMS$22.754.5★193 rev
kate spade new york My Love Heart Pendant August One Size
kate spade new york$55.114.7★182 rev
Newest
by launch date
Fezodo Birthstone Necklace for Women 14K Gold Plated October Birthstone Pendant Necklaces for Women Birthday Gifts for Mom Girlfriend Wife(10-1)
Fezodo$8.3024 rev
ZOERAY Birthstone Necklace for Women Non Tarnish 14K Gold Plated Four Leaf Clover Necklace Dainty Gold Choker Necklaces for Women Trendy CZ Emerald Pendant Necklace Jewelry Birthday Gifts for Women
ZOERAY$9.49401 rev
Cherished Moments 14K Gold-Plated Simulated October Birthstone Necklace for Children Toddlers and Little Girls Birthday Gift
Cherished Moments$32.3010 rev
Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts
Btysun$13.84170 rev
Btysun January Birthday Gifts for Women Gold Birthstone Necklaces for Women April Mothers Day Gifts Adjustable Dainty Gold Necklace with 2 Birthstone Anniversary Christmas Jewelry
Btysun$12.10170 rev
Trending
90-day click momentumJIANGYUANGEMS 12pcs 10mm Birthday Stone 1pcs Per Colors Round Loose Cubic Zirconia Stones Synthetic Ruby 5# Synthetic Spinel 113#
JIANGYUANGEMS$22.754.5★
Iefil Birthstone Necklace for Women Birthday Gifts for Women Pink Sapphire Citrine Necklace October November Birthstone Jewelry
Iefil$139.324.7★
Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts
Btysun$13.844.4★
VTOS Glass Rhinestone Charms 48 Pcs 12 Colors Gold Back Teardrop Birthstone Beads Crystal Dangle Water Drop Pendants for Jewelry Making Earrings Necklace Bracelet 7 * 10MM
VTOS$9.784.4★
FANCIME Opal Cross Necklace For Women Sterling Silver Birthstone Created Opal Necklace Infinity Heart Cross Pendant October Birthstone Jewelry Gifts for Women
FANCIME$42.574.6★
What buyers say about october birthstone necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, jewelry”
“Good gift idea”
“Colors are brilliant”
“Beautiful chain silver”
“Affordable”
“Ive worn every day for a month, and hasnt tarnished”
“the design is so beautiful”
“As advertised”
“Nice size”
“Stones are beautiful in the ring”
What buyers complain about
“Stones are very small”
“Is not as colorful as the picture suggests”
“Sorely disappointed especially with paying over $40.00 for it”
“broke after having it on for less than an hour”
“Not gold plated”
“Junk”
“I was not a huge fan of the chain”
“Very deceptive ad”
“so its a struggle to close”
“sadly its just poor quality mettal”
Top return reasons
Common questions
- Is october birthstone necklace profitable to sell on Amazon United States?
- The niche generates $21K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the october birthstone necklace niche?
- 28 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in october birthstone necklace?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.5%.
- When does demand for october birthstone necklace peak?
- Demand peaks in Sep–Oct–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the october birthstone necklace niche?
- Listings span $8.30–$139.32; the average listing price is $28.29 (sweet spot $15–$100). The average incumbent carries 2,242 reviews — the moat a new listing must climb.