october birthstone
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.48avg listing price — sweet spot $15–$100
Price range
Good$7.25–$139.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,755.05avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$31K$31K/yr · 117K searches
According to Flapen's Amazon United States niche tracking, october birthstone is a $31K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
october birthstone market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$44K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,017
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 3.3%
- Avg brand age
- 34 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
42
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
28%
- Pls Back24%
- Hidepoo17%
- JSJOY14%
- FANCIME7%
- Fezodo6%
- GlameVibe5%
Demand
Weekly Amazon search volume, last 34 weeks — +17.2% search growth over the last 90 days.Top october birthstone search terms
- october birthstone necklace47K/yr
- october birthstone46K/yr
- october birthstone jewelry20K/yr
- birthstone for october3K/yr
Top october birthstone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pls Back Dainty Gold Charm Necklaces for Women Non Tarnish 14K Trendy Blue Green Cubic Zirconia Emerald Pendant Birthstone Necklaces Birthday Gifts for Women Waterproof Jewelry October(Tourmaline)
Pls Back$8.484.5★658 rev
Hidepoo Personalized Gifts for Women - Birthstone Initial Necklaces for Women October Pink Sapphire Birthstone Jewelry Dainty Disc Letter A Necklace
Hidepoo$31.794.5★63 rev
JSJOY Pink Birthstone Bracelet for Teens October Birthstone Bracelet for Women Teen Gifts Trendy Stuff Birthday Gifts for Sister Her Summer Jewelry Xmas Gifts 2026
JSJOY$12.744.3★291 rev
FANCIME Opal Cross Necklace For Women Sterling Silver Birthstone Created Opal Necklace Infinity Heart Cross Pendant October Birthstone Jewelry Gifts for Women
FANCIME$42.574.6★1,261 rev
Fezodo Birthstone Necklace for Women 14K Gold Plated October Birthstone Pendant Necklaces for Women Birthday Gifts for Mom Girlfriend Wife(10-1)
Fezodo$8.304.4★24 rev
Newest
by launch date
SOLEVAN Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Stackable Cubic Zirconia Thumb Rings Dainty Cute Emerald Eternity Band Pinky Ring Engagement Wedding Promise Rings Jewelry Gifts
SOLEVAN$7.2548 rev
RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (10. October(Created Pink Tourmaline) 5)
RLMOON$9.3124 rev
Fezodo Birthstone Necklace for Women 14K Gold Plated October Birthstone Pendant Necklaces for Women Birthday Gifts for Mom Girlfriend Wife(10-1)
Fezodo$8.3024 rev
ZOERAY Birthstone Necklace for Women Non Tarnish 14K Gold Plated Four Leaf Clover Necklace Dainty Gold Choker Necklaces for Women Trendy CZ Emerald Pendant Necklace Jewelry Birthday Gifts for Women
ZOERAY$9.49401 rev
Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts
Btysun$13.84170 rev
Trending
90-day click momentumSOLEVAN Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Stackable Cubic Zirconia Thumb Rings Dainty Cute Emerald Eternity Band Pinky Ring Engagement Wedding Promise Rings Jewelry Gifts
SOLEVAN$7.254.4★
GlameVibe Birthstone Rings For Women Silver Stackable Cubic Zirconia Stainless Steel Birth Stone Ring To My Daughter/Mom Birthday Unique Gifts Jewelry (10-Silver-October 7)
GlameVibe$9.313.6★
RLMOON Birthstone Gold Rings for Women Non Tarnish 14K Gold Plated Eternity Stackable Rings Dainty CZ Gemstone Engagement Rings Wedding Band Jewelry Gifts Size 4-10 (10. October(Created Pink Tourmaline) 5)
RLMOON$9.314.3★
Iefil Birthstone Necklace for Women Birthday Gifts for Women Pink Sapphire Citrine Necklace October November Birthstone Jewelry
Iefil$139.324.7★
Btysun October Birthday Gifts for Women Dainty Gold Necklace with Birthstone Trendy April Birthday Gifts for Women 14K Gold Plated No Tarnish Tourmaline Necklace Thanksgiving Gifts
Btysun$13.844.4★
What buyers say about october birthstone
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, jewelry”
“Good gift idea”
“Beautiful very unique color”
“Beautiful chain silver”
“the design is so beautiful”
“As advertised”
“Looks great and is durable”
“Its so lightweight”
“Its the perfect size”
“Beautiful chain silver”
What buyers complain about
“However, the necklace is really short, so if youre looking for a long necklace, this is not your sign”
“broke after having it on for less than an hour”
“It will turn green even though it says sterling silver”
“Not gold plated”
“Too expensive for what it lasts”
“Junk”
“Very deceptive ad”
“Chain Turned Green”
“Little small around the neck”
“The opal stone fell out 1 month after my daughter had it”
Top return reasons
Common questions
- Is october birthstone profitable to sell on Amazon United States?
- The niche generates $31K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.2%. Flapen's verdict: Skip it (40/100).
- How competitive is the october birthstone niche?
- 19 brands and 42 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in october birthstone?
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 4.1%.
- What does it cost to enter the october birthstone niche?
- Listings span $7.25–$139.32; the average listing price is $29.48 (sweet spot $15–$100). The average incumbent carries 1,755 reviews — the moat a new listing must climb.