October Birthstone

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+17.2%

Conversion, latest week

0.9%

Market size, estimated

$31Ka year

Top search term

october birthstone necklace47K searches a year

Listings sell for $29.48 on average, from $7.25 to $139.32. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.48 that is $0 to $3K a year per listing.

Average price

$29.48inside the $15 to $100 sweet spot

Price range

$7.25–$139.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,017 within Pendant Necklaces. It carries 1,755 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#1,017in Pendant Necklaces

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,755per listing

Listings tracked

21

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months