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Obi Belt

Fail

An estimated 11.6% of orders come back, so Obi Belt is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$32K/yr232K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
43%top-5 click share · 18 brands · 22 sellers

Flapen Score

Obi Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Obi Belt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Obi Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Obi Belt 232K times last year and spent an estimated $32K. The top 5 brands take 76% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
0.6%
Market size, estimated
$32Ka year
Peak month
October1.6× the quietest month
Top search term
obi belt52K searches a year

02 · Price

A sale here is worth $22.64.

Listings sell for $22.64 on average, from $9.80 to $47.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.64 that is $0 to $2K a year per listing.

Average price
$22.64inside the $15 to $100 sweet spot
Price range
$9.80–$47.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
11.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #920 within Belts. It carries 2,178 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
2.8%
Average rank
#920in Belts
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
2,178per listing
Listings tracked
38

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Obi Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 76%

Open market

21%

  • Brand 151%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Obi Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Obi Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obi belt52K/yr
  • obi belts for women36K/yr
  • wrap belt31K/yr
  • obi32K/yr
  • leather wrap belt27K/yr
  • wrap belts for women23K/yr
  • kimono belt10K/yr
  • leather wrap belts for women6K/yr
  • wrap around belt7K/yr
  • black wrap belt7K/yr

Reviews and returns

What reviews say buyers love and hate about Obi Belt

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
11.6%of orders come back
“Too small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Obi Belt questions

Answered from the same tracked data.