- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $32K/yr232K searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 22 sellers
Flapen Score
Obi Belt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Obi Belt is stronger. Inside it, weaker.
Market
The Obi Belt market on Amazon at a glance
Shoppers on Amazon United States searched for Obi Belt 232K times last year and spent an estimated $32K. The top 5 brands take 76% of clicks. Demand peaks in Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $32Ka year
- Peak month
- October1.6× the quietest month
- Top search term
- obi belt52K searches a year
02 · Price
A sale here is worth $22.64.
Listings sell for $22.64 on average, from $9.80 to $47.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.64 that is $0 to $2K a year per listing.
- Average price
- $22.64inside the $15 to $100 sweet spot
- Price range
- $9.80–$47.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 11.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #920 within Belts. It carries 2,178 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 97%
- Out of stock, average day
- 2.8%
- Average rank
- #920in Belts
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 2,178per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Obi Belt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FASHIONGEN - Woman Italian leather Obi belt CASSIANE - Camel S-M
- Price
- $45.69
- Rating
- 4.3/5
- Reviews
- 2,591
- Age
- 8y ago

FASHIONGEN Obi Belt for Women Wide Waist Belt in Faux Leather MICA - Light Camel Small/Medium
- Price
- $19.43
- Rating
- 4.2/5
- Reviews
- 11,262
- Age
- 8y ago

WHIPPY Women Obi Belt Fashion Wrap Around Wide Waistband Knotted Cinch Belt for Dress Black L
- Price
- $13.37
- Rating
- 4.4/5
- Reviews
- 2,031
- Age
- 4y ago

FASHIONGEN - Woman Italian leather Obi belt CASSIANE - Black S-M
- Price
- $46.09
- Rating
- 4.3/5
- Reviews
- 2,591
- Age
- 8y ago

FASHIONGEN - Woman Italian leather Obi belt CASSIANE - Burgundy L-XL
- Price
- $47.10
- Rating
- 4.3/5
- Reviews
- 2,591
- Age
- 8y ago
Trending
estimated 90-day click momentum
SUOSDEY Women Leather Knotted Thin Waist Belt for Dresses Jeans Pants Ladies Waist Rope Belts Width 0.75
- Price
- $12.52
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 5mo ago

Inzegao Cotton Linen Obi Belt for Women Lengthened Lace-Up Wrap Waist Wide Cinch Belts for Dress Self Knot Tie Waist Band
- Price
- $17.22
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 12mo ago

FASHIONGEN Obi Belt for Women Wide Waist Belt in Faux Leather MICA - Light Brown Large/X-large
- Price
- $19.46
- Rating
- 4.2/5
- Reviews
- 11,262
- Age
- 5y ago

FASHIONGEN - Woman Italian leather Obi belt CASSIANE - Burgundy L-XL
- Price
- $47.10
- Rating
- 4.3/5
- Reviews
- 2,591
- Age
- 8y ago

Buywis Women Knotted Waist Belt PU Leather Skinny Belts Gold Buckle Thin Belts for Dresses Black Fit Waist 28-40
- Price
- $13.08
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 9mo ago
Newest
by launch date
SUOSDEY Women Leather Knotted Thin Waist Belt for Dresses Jeans Pants Ladies Waist Rope Belts Width 0.75
- Price
- $12.52
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 5mo ago

Buywis Women Knotted Waist Belt PU Leather Skinny Belts Gold Buckle Thin Belts for Dresses Black Fit Waist 28-40
- Price
- $13.08
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 9mo ago

WHIPPY Women Wide Leather Belt Fashion Ladies Dress Belt 2-in-1 Waistband with Skinny Belt for Dress Suits Black M
- Price
- $17.06
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 11mo ago

Inzegao Cotton Linen Obi Belt for Women Lengthened Lace-Up Wrap Waist Wide Cinch Belts for Dress Self Knot Tie Waist Band
- Price
- $17.22
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 12mo ago

Block Garden Women PU Leather Tie Belt Buckle Double Strap Skinny Belts
- Price
- $9.80
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
22
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 76%
Open market
21%
- FASHIONGEN51%
- WHIPPY10%
- Block Garden7%
- SUOSDEY4%
- WERFORU4%
- RoseSeek3%
Demand
Obi Belt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Obi Belt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- obi belt52K/yr
- obi belts for women36K/yr
- wrap belt31K/yr
- obi32K/yr
- leather wrap belt27K/yr
- wrap belts for women23K/yr
- kimono belt10K/yr
- leather wrap belts for women6K/yr
- wrap around belt7K/yr
- black wrap belt7K/yr
Reviews and returns
What reviews say buyers love and hate about Obi Belt
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Obi Belt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









