Oakley Sunglasses for Men
MaybeShoppers spend an estimated $12.8M a year here. But buyers convert on only 0.6% of searches, so Oakley Sunglasses for Men is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $12.8M/yr16.0M searches / yr
- 90-day growth
- +42.1%search demand this quarter
- Competition
- 17%top-5 click share · 25 brands · 62 sellers
Flapen Score
Oakley Sunglasses for Men against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Sunglasses for Men is stronger. Inside it, weaker.
Market
The Oakley Sunglasses for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Oakley Sunglasses for Men 16.0M times last year and spent an estimated $12.8M. The top 5 brands take 92% of clicks. Demand peaks in Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 16.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.8M a year.
- Searches, last 12 months
- 16.0M
- Growth, 90 days vs prior 90
- +42.1%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $12.8Ma year
- Peak month
- July2.3× the quietest month
- Top search term
- oakley sunglasses for men3.6M searches a year
02 · Price
A sale here is worth $135.93.
Listings sell for $135.93 on average, from $9.92 to $490.81. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 250 to 500 of them. At $135.93 that is $34K to $68K a year per listing.
- Average price
- $135.93above the $15 to $100 sweet spot
- Price range
- $9.92–$490.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $34K–$68K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #386 within Sunglasses & Eyewear Accessories. It carries 4,206 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #386in Sunglasses & Eyewear Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 4,206per listing
- Listings tracked
- 145
04 · Newcomers
19 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 19Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Oakley Sunglasses for Men products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oakley Mens OO9102 Holbrook Square Sunglasses Matte Black on Silver/Prizm Grey 57mm
- Price
- $133.33
- Rating
- 4.6/5
- Reviews
- 11,538
- Age
- 8y ago
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
- Price
- $358.05
- Rating
- 4.1/5
- Reviews
- 2,558
- Age
- 9mo ago
Ray-Ban RB4420 Sunglasses Black/Dark Grey 65 mm
- Price
- $142.08
- Rating
- 4.5/5
- Reviews
- 218
- Age
- 2y ago
Oakley mens OO9102 Holbrook Square Sunglasses Matte Black/Prizm Grey 57 mm
- Price
- $104.40
- Rating
- 4.6/5
- Reviews
- 11,538
- Age
- 3y ago
Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses
- Price
- $487.83
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Ray-Ban RB3025 Classic Aviator Sunglasses Gold/Green 58 mm
- Price
- $153.78
- Rating
- 4.6/5
- Reviews
- 24,008
- Age
- 10mo ago
Shady Rays Cayman - Ocean Smoke/Blue Glacier Mirror Lens Standard Fit
- Price
- $54.57
- Rating
- 4.4/5
- Reviews
- 104
- Age
- 1y ago
Oakley Radar EV Path OO9208 920852 38MM Polished Black/Prizm Black Shield Sunglasses for Men for Women
- Price
- $200.63
- Rating
- 4.7/5
- Reviews
- 3,911
- Age
- 9y ago
Ray-Ban RB4165 681311 55MM Rubber Blue/Gradient Grey Square Sunglasses for Men for Women
- Price
- $156.62
- Rating
- 4.4/5
- Reviews
- 10,766
- Age
- 1y ago
Oakley Mens OO9102 Holbrook Square Sunglasses Matte Black on Silver/Prizm Grey 57mm
- Price
- $133.33
- Rating
- 4.6/5
- Reviews
- 11,538
- Age
- 8y ago
Newest
by launch dateMeta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses
- Price
- $487.83
- Rating
- 4.4/5
- Reviews
- 108
- Age
- 9mo ago
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology
- Price
- $358.05
- Rating
- 4.1/5
- Reviews
- 2,558
- Age
- 9mo ago
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Camera Audio Video Recording Polarized Gradient Graphite Lenses Sunglasses
- Price
- $388.94
- Rating
- 4.1/5
- Reviews
- 2,558
- Age
- 9mo ago
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Transitions Grey Lenses Sunglasses
- Price
- $430.54
- Rating
- 4.1/5
- Reviews
- 2,558
- Age
- 9mo ago
Ray-Ban RB3025 Classic Aviator Sunglasses Gold/Green 58 mm
- Price
- $153.78
- Rating
- 4.6/5
- Reviews
- 24,008
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.
Brands
25 rising
Sellers
62
Est. top-5 brand share
92%
Top 20: 99%
Est. top-5 click share
17%
Top 20: 43%
Open market
7%
- Oakley41%
- Ray-Ban29%
- Meta13%
- Shady Rays7%
- WearMe Pro2%
- ATTCL1%
- Open — no brand owns it (19 brands, 7%)
Demand
Oakley Sunglasses for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 2.3×
Search terms
Top Oakley Sunglasses for Men search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oakley sunglasses for men3.6M/yr
- ray bans sunglasses for men1.9M/yr
- rayban1.3M/yr
- oakley sunglasses972K/yr
- oakley1.2M/yr
- ray bans sunglasses for women881K/yr
- rayban sunglasses womens999K/yr
- ray ban807K/yr
- rayban sunglasses man870K/yr
- shady rays sunglasses men383K/yr
Reviews and returns
What reviews say buyers love and hate about Oakley Sunglasses for Men
We read the reviews and the return reasons for every product selling here.
“Low quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oakley Sunglasses for Men questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data