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Oakley Meta Lenses

Fail

An estimated 11.1% of orders come back, so Oakley Meta Lenses is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$389K/yr132K searches / yr
90-day growth
+25.5%search demand this quarter
Competition
32%top-5 click share · 9 brands · 37 sellers

Flapen Score

Oakley Meta Lenses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Meta Lenses is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Meta Lenses market on Amazon at a glance

Shoppers on Amazon United States searched for Oakley Meta Lenses 132K times last year and spent an estimated $389K. The top 5 brands take 96% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+25.5%
Conversion, latest week
1.5%
Market size, estimated
$389Ka year
Top search term
oakley hstn35K searches a year

02 · Price

A sale here is worth $197.91.

Listings sell for $197.91 on average, from $14.96 to $491.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $197.91 that is $0 to $20K a year per listing.

Average price
$197.91above the $15 to $100 sweet spot
Price range
$14.96–$491.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$20K
Returns
11.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #1,300 within Sunglasses & Eyewear Accessories. It carries 268 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
12.5%
Average rank
#1,300in Sunglasses & Eyewear Accessories
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
268per listing
Listings tracked
57

04 · Newcomers

24 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
24Amazon's first-year sales bar
Average brand age
41 months

Products

Top Oakley Meta Lenses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

37

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

32%

Top 20: 66%

Open market

2%

  • Brand 157%
  • Brand 233%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Oakley Meta Lenses search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Oakley Meta Lenses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oakley hstn35K/yr
  • oakley meta hstn lenses11K/yr
  • oakley hstn lenses9K/yr
  • oakley meta vanguard lenses10K/yr
  • oakley vanguard lenses5K/yr
  • oakley meta lenses10K/yr
  • meta vanguard lenses5K/yr
  • hstn oakley sunglasses7K/yr
  • oakley meta glasses lenses5K/yr
  • oakley hstn sq3K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley Meta Lenses

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Battery Life”
11.1%of orders come back
“Low battery life”
A buyer, on “Battery Life”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oakley Meta Lenses questions

Answered from the same tracked data.