Oakley Meta

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+15.5%

Conversion, latest week

0.6%

Market size, estimated

$3.1Ma year

Top search term

oakley meta glasses667K searches a year

Listings sell for $405.39 on average, from $220.24 to $491.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $405.39 that is $101K to $203K a year per listing.

Average price

$405.39above the $15 to $100 sweet spot

Price range

$220.24–$491.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$101K–$203K

Returns

9.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #89 within Sunglasses & Eyewear Accessories. It carries 1,077 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#89in Sunglasses & Eyewear Accessories

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,077per listing

Listings tracked

19

18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

18Amazon's first-year sales bar

Average brand age

28 months