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Oakley Holbrook Lenses

Maybe

Products sell for $46.82 on average, inside the sweet spot. But returns run at 5.1% of orders, so Oakley Holbrook Lenses is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$789K/yr327K searches / yr
90-day growth
+54.3%search demand this quarter
Competition
51%top-5 click share · 10 brands · 17 sellers

Flapen Score

Oakley Holbrook Lenses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Holbrook Lenses is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Holbrook Lenses market on Amazon at a glance

Shoppers on Amazon United States searched for Oakley Holbrook Lenses 327K times last year and spent an estimated $789K. The top 5 brands take 84% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $789K a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
+54.3%
Conversion, latest week
5.1%
Market size, estimated
$789Ka year
Peak month
July3.1× the quietest month
Top search term
oakley holbrook lenses189K searches a year

02 · Price

A sale here is worth $46.82.

Listings sell for $46.82 on average, from $9.20 to $109.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $46.82 that is $23K to $35K a year per listing.

Average price
$46.82inside the $15 to $100 sweet spot
Price range
$9.20–$109.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$23K–$35K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #34 within Sunglasses & Eyewear Accessories. It carries 1,646 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#34in Sunglasses & Eyewear Accessories
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,646per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Oakley Holbrook Lenses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$79K$158K$237K$316K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

11%

  • IKON LENSES31%
  • Oakley18%
  • Revant15%
  • XVXVTTXV10%
  • Mryok10%
  • Tintart5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Oakley Holbrook Lenses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Oakley Holbrook Lenses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oakley holbrook lenses189K/yr
  • holbrook lenses56K/yr
  • oakley holbrook replacement lenses23K/yr
  • oakley holbrook lenses polarized16K/yr
  • holbrook replacement lenses9K/yr
  • holbrook lenses polarized7K/yr
  • oakley holbrook mix lenses6K/yr
  • replacement lenses for oakley holbrook5K/yr
  • oakley holbrook polarized lenses5K/yr
  • holbrook mix replacement lenses4K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley Holbrook Lenses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall63%−0.53

To big

Did not fit

They are too small

Quality-Overall8%+1.67

Poor manufacturing quality standards

Cheaply made, etc

.BAD QUALITY

Durability6%−0.05

peel within a few months

Doesnt last long

Less than a month into having it

Value For Money4%+0.70

Bought an over priced pair of Oakleys with stupid

Not worth the money

Color3%+1.64

The tint isn't as dark as original, and peels and bubbles up

The only thing I didnt like was that they are dark as hell

I just wish their color categories would be a little bit more accurate

Love

Size-Overall44%−0.53

Exact fit

Lenses fit like a glove

Great fit Great lenes

Quality-Overall15%+1.67

Super impressed with these replacement lenses

Excellent product

Good quality

Value For Money13%+0.70

Good price

Great deal, worth every penny

worth the money

Color12%+1.64

colors are brighter

Best color

The color selection in the pack is great

Advertised Vs Actual Product5%+0.23

It is as advertised

Exactly as described

Cumple con lo que promete

Return

5.1% Return rate 95% Fixable by listing

Size-Overall75%██▇█▇▇

To big

Did not fit

They are too small

Advertised Vs Actual Product13%▄▆▆█▆▆

Not as advertised

Color5%█▂▇▂█▆

The tint isn't as dark as original, and peels and bubbles up

The only thing I didnt like was that they are dark as hell

I just wish their color categories would be a little bit more accurate

Width1%▆█▅▅▂▅
Scratch Resistance1%▁▁█▃▃▃

Scratches not worth it for the $$ Scratch soooo easily

FAQ

Common Oakley Holbrook Lenses questions

Answered from the same tracked data.