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oakley holbrook lenses

Worth a look

Shows a sweet-spot price point ($46.82 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 71Conversion 60Competition 57Returns 25Price range 83Avg price 94Brand share 35Review moat 49Quality gap 67

Avg price

Great$46.82

avg listing price — sweet spot $15–$100

Price range

Great$9.20–$109.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$789K

$789K/yr · 327K searches

Growth

Good+54.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,645.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Returns

Bad5.1%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, oakley holbrook lenses is a $789K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 60/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

oakley holbrook lenses market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
$702K–$936K
units × avg price
Conversion rate
5.1%
Avg BSR
#34
Page quality
0%
Prime
100%
Sponsored
60%
Out of stock
0.8%
Avg brand age
73 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 94%

Open market

11%

  • IKON LENSES31%
  • Oakley18%
  • Revant15%
  • XVXVTTXV10%
  • Mryok10%
  • Tintart5%
  • Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +54.3% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Top oakley holbrook lenses search terms

  • oakley holbrook lenses189K/yr
  • holbrook lenses56K/yr
  • oakley holbrook replacement lenses23K/yr
  • oakley holbrook lenses polarized16K/yr
  • holbrook replacement lenses9K/yr
  • holbrook lenses polarized7K/yr
  • oakley holbrook mix lenses6K/yr
  • replacement lenses for oakley holbrook5K/yr
  • oakley holbrook polarized lenses5K/yr
  • holbrook mix replacement lenses4K/yr
All search terms

Top oakley holbrook lenses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$79K20%$158K30%$237K40%$316K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about oakley holbrook lenses

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall44%

“Exact fit”

Quality-Overall15%

“Super impressed with these replacement lenses”

Value For Money13%

“Good price”

Color12%

“colors are brighter”

Advertised Vs Actual Product5%

“It is as advertised”

Scratch Resistance3%

“No scratching”

Ease Of Use1%

“Easy to replace”

Strength1%

“SOLID”

Soft Feel1%

“Smooth”

Durability1%

“Clear, durable, and easy to install”

What buyers complain about

Size-Overall63%

“To big”

Quality-Overall8%

“Poor manufacturing quality standards”

Durability6%

“peel within a few months”

Value For Money4%

“Bought an over priced pair of Oakleys with stupid”

Color3%

“The tint isn't as dark as original, and peels and bubbles up”

Scratch Resistance3%

“Scratches not worth it for the $$ Scratch soooo easily”

Ease Of Use1%

“A bit tricky to get in”

Advertised Vs Actual Product1%

“Not as advertised”

Top return reasons

Size-Overall75%
Advertised Vs Actual Product13%
Color5%
Width1%
Scratch Resistance1%
Product Condition1%
Length1%
Value For Money1%
Quality-Overall1%
Shape/Style1%

Common questions

Is oakley holbrook lenses profitable to sell on Amazon United States?
The niche generates $789K/yr across 25 tracked products. 90-day search growth is +54.3%. Flapen's verdict: Worth a look (60/100).
How competitive is the oakley holbrook lenses niche?
10 brands and 17 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in oakley holbrook lenses?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.1% — above our launch gate.
When does demand for oakley holbrook lenses peak?
Demand peaks in Jun–Jul–Aug; the busiest month runs 3.1× the quietest.
What does it cost to enter the oakley holbrook lenses niche?
Listings span $9.20–$109.93; the average listing price is $46.82 (sweet spot $15–$100). The average incumbent carries 1,646 reviews — the moat a new listing must climb.