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Oakley Fuel Cell

Fail

The top 5 brands take 100% of clicks, so Oakley Fuel Cell is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$45K/yr37K searches / yr
90-day growth
+56.1%search demand this quarter
Competition
58%top-5 click share · 5 brands · 18 sellers

Flapen Score

Oakley Fuel Cell against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Fuel Cell is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Fuel Cell market on Amazon at a glance

Shoppers on Amazon United States searched for Oakley Fuel Cell 37K times last year and spent an estimated $45K. All 5 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+56.1%
Conversion, latest week
1.1%
Market size, estimated
$45Ka year
Top search term
oakley fuel cell32K searches a year

02 · Price

A sale here is worth $110.30.

Listings sell for $110.30 on average, from $8.89 to $200.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $110.30 that is $0 to $11K a year per listing.

Average price
$110.30above the $15 to $100 sweet spot
Price range
$8.89–$200.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #1,338 within Sunglasses & Eyewear Accessories. It carries 2,190 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
24.7%
Average rank
#1,338in Sunglasses & Eyewear Accessories
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,190per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Oakley Fuel Cell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 94%

Open market

0%

  • Brand 189%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Oakley Fuel Cell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jun · busiest ÷ quietest = 2.4× · 9 of 12 months tracked

Search terms

Top Oakley Fuel Cell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oakley fuel cell32K/yr
  • fuel cell oakley3K/yr
  • oakley fuel cell sunglasses for men2K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley Fuel Cell

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
23%of negative reviews mention “Durability”
4.1%of orders come back
“Broke again”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oakley Fuel Cell questions

Answered from the same tracked data.