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Oakley Frogskins

Fail

The top 5 brands take 98% of clicks, so Oakley Frogskins is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$69K/yr31K searches / yr
90-day growth
+32.0%search demand this quarter
Competition
34%top-5 click share · 7 brands · 21 sellers

Flapen Score

Oakley Frogskins against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Frogskins is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Frogskins market on Amazon at a glance

Shoppers on Amazon United States searched for Oakley Frogskins 31K times last year and spent an estimated $69K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+32.0%
Conversion, latest week
1.4%
Market size, estimated
$69Ka year
Top search term
oakley aviator sunglasses for women7K searches a year

02 · Price

A sale here is worth $162.17.

Listings sell for $162.17 on average, from $19.87 to $282.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $162.17 that is $0 to $16K a year per listing.

Average price
$162.17above the $15 to $100 sweet spot
Price range
$19.87–$282.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #3,307 within Sunglasses & Eyewear Accessories. It carries 928 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#3,307in Sunglasses & Eyewear Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
928per listing
Listings tracked
54

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Oakley Frogskins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

21

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

34%

Top 20: 66%

Open market

1%

  • Brand 186%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Oakley Frogskins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 4.7× · 9 of 12 months tracked

Search terms

Top Oakley Frogskins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oakley aviator sunglasses for women7K/yr
  • oakley womens sunglasses polarized7K/yr
  • oakley sunglasses for women aviator6K/yr
  • oakley sunglasses for women cat eye4K/yr
  • womens oakley4K/yr
  • oakley sunglasses for women round3K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley Frogskins

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
6.5%of orders come back
“too tight to me”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oakley Frogskins questions

Answered from the same tracked data.