Skip to content

Oakley Boots

Fail

Buyers convert on only 0.5% of searches, so Oakley Boots is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$417K/yr522K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
29%top-5 click share · 9 brands · 25 sellers

Flapen Score

Oakley Boots against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Boots is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley Boots market on Amazon at a glance

Shoppers on Amazon United States searched for Oakley Boots 522K times last year and spent an estimated $417K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.5%
Market size, estimated
$417Ka year
Top search term
garmont boots military92K searches a year

02 · Price

A sale here is worth $153.41.

Listings sell for $153.41 on average, from $49.02 to $226.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $153.41 that is $0 to $15K a year per listing.

Average price
$153.41above the $15 to $100 sweet spot
Price range
$49.02–$226.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #141 within Shops. It carries 1,223 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
10.2%
Average rank
#141in Shops
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,223per listing
Listings tracked
70

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Oakley Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

29%

Top 20: 59%

Open market

2%

  • Brand 150%
  • Brand 220%
  • Brand 318%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 2%)

Demand

Oakley Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.1× · 8 of 12 months tracked

Search terms

Top Oakley Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garmont boots military92K/yr
  • belleville military boots79K/yr
  • garmont t8 nfs45K/yr
  • belleville boots47K/yr
  • oakley boots military37K/yr
  • garmont boots37K/yr
  • garmont t8 bifida19K/yr
  • garmont24K/yr
  • usmc boots20K/yr
  • belleville16K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley Boots

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
19%of negative reviews mention “Durability”
7.9%of orders come back
“Fell apart fast”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oakley Boots questions

Answered from the same tracked data.