Oakley Boots
FailBuyers convert on only 0.5% of searches, so Oakley Boots is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $417K/yr522K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 29%top-5 click share · 9 brands · 25 sellers
Flapen Score
Oakley Boots against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley Boots is stronger. Inside it, weaker.
Market
The Oakley Boots market on Amazon at a glance
Shoppers on Amazon United States searched for Oakley Boots 522K times last year and spent an estimated $417K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $417K a year.
- Searches, last 12 months
- 522K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $417Ka year
- Top search term
- garmont boots military92K searches a year
02 · Price
A sale here is worth $153.41.
Listings sell for $153.41 on average, from $49.02 to $226.47. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $153.41 that is $0 to $15K a year per listing.
- Average price
- $153.41above the $15 to $100 sweet spot
- Price range
- $49.02–$226.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #141 within Shops. It carries 1,223 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 10.2%
- Average rank
- #141in Shops
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,223per listing
- Listings tracked
- 70
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Oakley Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
9 rising
Sellers
25
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
29%
Top 20: 59%
Open market
2%
- Brand 150%
- Brand 220%
- Brand 318%
- Brand 45%
- Brand 54%
- Brand 62%
- Open — no brand owns it (3 brands, 2%)
Demand
Oakley Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 8 of 12 months tracked
Search terms
Top Oakley Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garmont boots military92K/yr
- belleville military boots79K/yr
- garmont t8 nfs45K/yr
- belleville boots47K/yr
- oakley boots military37K/yr
- garmont boots37K/yr
- garmont t8 bifida19K/yr
- garmont24K/yr
- usmc boots20K/yr
- belleville16K/yr
Reviews and returns
What reviews say buyers love and hate about Oakley Boots
We read the reviews and the return reasons for every product selling here.
“Fell apart fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oakley Boots questions
Answered from the same tracked data.









