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Oakley 5 Squared Lenses

Fail

Shoppers spend an estimated $58K a year here, so Oakley 5 Squared Lenses is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$58K/yr23K searches / yr
90-day growth
+67.2%search demand this quarter
Competition
57%top-5 click share · 8 brands · 23 sellers

Flapen Score

Oakley 5 Squared Lenses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oakley 5 Squared Lenses is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oakley 5 Squared Lenses market on Amazon at a glance

Shoppers on Amazon United States searched for Oakley 5 Squared Lenses 23K times last year and spent an estimated $58K. The top 5 brands take 94% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+67.2%
Conversion, latest week
3.4%
Market size, estimated
$58Ka year
Peak month
July3.1× the quietest month
Top search term
oakley fives squared9K searches a year

02 · Price

A sale here is worth $73.57.

Listings sell for $73.57 on average, from $8.36 to $173.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $73.57 that is $0 to $7K a year per listing.

Average price
$73.57inside the $15 to $100 sweet spot
Price range
$8.36–$173.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #1,208 within Sunglasses & Eyewear Accessories. It carries 1,677 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
14.9%
Average rank
#1,208in Sunglasses & Eyewear Accessories
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,677per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
81 months

Products

Top Oakley 5 Squared Lenses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

3%

  • Brand 146%
  • Brand 232%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Oakley 5 Squared Lenses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Prime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Oakley 5 Squared Lenses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oakley fives squared9K/yr
  • oakley fives squared lenses3K/yr
  • oakley 5 squared lenses4K/yr
  • oakley 4 1 squared lenses3K/yr
  • oakley 5 squared sunglasses2K/yr
  • oakley fives squared polarized1K/yr

Reviews and returns

What reviews say buyers love and hate about Oakley 5 Squared Lenses

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
29%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Too tight”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oakley 5 Squared Lenses questions

Answered from the same tracked data.