Is nye dresses for women profitable to sell on Amazon United States?

The niche generates $40K/yr across 145 tracked products. 3 of 52 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the nye dresses for women niche?

63 brands and 69 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in nye dresses for women?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 23.1% — above our launch gate.

When does demand for nye dresses for women peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the nye dresses for women niche?

Listings span $8.11–$109.93; the average listing price is $41.82 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.

nye dresses for women

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but high returns (23.1%) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$41.82

avg listing price — sweet spot $15–$100

Price range

Great$8.11–$109.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good862.48

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 1.9M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad23.1%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Quality Gap High Returns

According to Flapen's Amazon United States niche tracking, nye dresses for women is a $40K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

nye dresses for women market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $105K–$125K; units × avg price
Conversion rate: 0.1%
Avg BSR: #3,281
Page quality: 0%
Prime: 99%
Sponsored: 95%
Out of stock: 3.0%
Avg brand age: 30 months
Avg seller age: 181 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

Top-5 brand share

40%

Top 20: 72%

Top-5 click share

16%

Top 20: 37%

Open market

57%

OYOANGLE18%
Floerns6%
hibshaby6%
MIYIEONZ5%
calbatic4%
Gettalocky4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top nye dresses for women search terms

sparkly dresses for women1.0M/yr -21.7%0.1% conv.
glitter dress for women170K/yr -22.3%0.0% conv.
vestidos cortos elegantes para fiesta92K/yr +62.4%0.0% conv.
gold party dress92K/yr -8.9%0.1% conv.
silver dresses71K/yr +5.3%0.0% conv.
vestidos elegantes de mujer para graduacin21K/yr +342.4%0.0% conv.
golden dress for women62K/yr -8.4%0.0% conv.
silver dresses for women43K/yr -3.1%0.0% conv.
rose gold dresses41K/yr -9.6%0.0% conv.
silver cocktail dress48K/yr -9.6%0.0% conv.

All search terms

Top nye dresses for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M

OYOANGLE$45.973.8★19 rev

OYOANGLE Womens Sequin Sparkly Cocktail Party Dress Glitter Sleeveless Halter Mini Dress Outfits Clubwear Black L

OYOANGLE$45.903.8★68 rev

OYOANGLE Womens Sequin Sparkly Cocktail Party Dress Glitter Sleeveless Halter Mini Dress Outfits Clubwear Black M

OYOANGLE$45.773.8★68 rev

Pungdra Womens Sequin Dress for Women Sparkly Glitter Pink Small V Neck Shift Cocktail Disco Outfit Party Club Night Out Mini Dresses

Pungdra$34.073.7★234 rev

hibshaby Womens Sequin Dress Halter Backless Party Cocktail Mini Dress Red

hibshaby$33.633.9★73 rev

Newest

by launch date

OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M

OYOANGLE$45.9719 rev

6mo ago

OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black L

OYOANGLE$45.7619 rev

6mo ago

Gettalocky Fall Dresses for Women 2025 Wedding Guest Plus Size Burgundy Glitter Dance Dress with Chiffon Sleeve GT00427-Burguidy XL

Gettalocky$46.39164 rev

7mo ago

Gettalocky Black Sequin Cocktail Dress Women with 3/4 Chiffon Sleeve V Neck Double Layer Tunic Flowy Party Dress GT00427-Black L

Gettalocky$41.79164 rev

7mo ago

OYOANGLE Womens Sequin Sparkly Cocktail Party Dress Glitter Sleeveless Halter Mini Dress Outfits Clubwear Black L

OYOANGLE$45.9068 rev

8mo ago

What buyers say about nye dresses for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“fit as expected”

Comfort-Overall9%

“Super comfortable”

Quality-Overall8%

“great quality”

Color6%

“the colors are amazing”

Shape/Style6%

“Great dress”

Material Quality4%

“Real cute material”

Value For Money3%

“Definitely worth the price”

Stretchability/Expandability/Elasticity3%

“has good stretch material”

Advertised Vs Actual Product3%

“True to images”

Soft Feel2%

“smooth fabric is sequined”

What buyers complain about

Size-Overall24%

“Too short”

Material Quality6%

“The material is very light”

Quality-Overall5%

“Bad quality”

Value For Money3%

“Looks really expensive”

Shape/Style3%

“unflattering shape”

Advertised Vs Actual Product3%

“It is not as advertised”

Transparency3%

“Fabric is SEE THROUGH”

Brightness/Shine/Glow3%

“Sparkles are NOT as much either”

Strap/String Quality2%

“Straps are all stetchy”

Color2%

“received wrong color”

Top return reasons

Size-Overall39%

Length12%

Chest Fit9%

Waist Fit6%

Material Quality5%

Color4%

Advertised Vs Actual Product4%