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Nutcracker Earrings

Fail

Shoppers spend an estimated $10K a year here, so Nutcracker Earrings is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$10K/yr109K searches / yr
90-day growth
+13.3%search demand this quarter
Competition
71%top-5 click share · 8 brands · 10 sellers

Flapen Score

Nutcracker Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nutcracker Earrings is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nutcracker Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Nutcracker Earrings 109K times last year and spent an estimated $10K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+13.3%
Conversion, latest week
0.9%
Market size, estimated
$10Ka year
Peak month
December171.7× the quietest month
Top search term
nutcracker earrings61K searches a year

02 · Price

A sale here is worth $9.74.

Listings sell for $9.74 on average, from $6.23 to $15.48. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $9.74 that is $0 to $974 a year per listing.

Average price
$9.74under the $15 to $100 sweet spot
Price range
$6.23–$15.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$974
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #31,797 within Earrings. It carries 46 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
12.3%
Average rank
#31,797in Earrings
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Nutcracker Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

10

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

14%

  • Brand 141%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (2 brands, 14%)

Demand

Nutcracker Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 171.7×

Search terms

Top Nutcracker Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutcracker earrings61K/yr
  • nutcracker jewelry17K/yr
  • nutcracker earrings for women27K/yr
  • nutcracker earrings for girls3K/yr

Reviews and returns

What reviews say buyers love and hate about Nutcracker Earrings

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Design-Overall”
100%of negative reviews mention “Value For Money”
5.7%of orders come back
“a little cheap”
A buyer, on “Value For Money”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Nutcracker Earrings questions

Answered from the same tracked data.