Skip to content

Nursing Tops

Maybe

Products sell for $33.22 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Nursing Tops is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$469K/yr3.6M searches / yr
90-day growth
-10.4%search demand this quarter
Competition
22%top-5 click share · 23 brands · 29 sellers

Flapen Score

Nursing Tops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Tops is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Tops market on Amazon at a glance

Shoppers on Amazon United States searched for Nursing Tops 3.6M times last year and spent an estimated $469K. The top 5 brands take 65% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.4%
Market size, estimated
$469Ka year
Peak month
March1.3× the quietest month
Top search term
nursing tops663K searches a year

02 · Price

A sale here is worth $33.22.

Listings sell for $33.22 on average, from $11.60 to $47.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $33.22 that is $3K to $8K a year per listing.

Average price
$33.22inside the $15 to $100 sweet spot
Price range
$11.60–$47.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #9,078 within Shops. It carries 959 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#9,078in Shops
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
114

04 · Newcomers

Amazon counts 6 of last year's 50 launches as successful.

50 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
50
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nursing Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

$0$9K$19K$28K$37K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

29

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

22%

Top 20: 50%

Open market

29%

  • Sweetyweee20%
  • Ekouaer16%
  • Ecavus11%
  • Smallshow10%
  • Amazon Essentials9%
  • Giftifymama6%

Demand

Nursing Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nursing Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nursing tops663K/yr
  • breastfeeding shirts649K/yr
  • nursing shirts438K/yr
  • nursing shirts for breastfeeding349K/yr
  • nursing clothes143K/yr
  • nursing shirt156K/yr
  • nursing tops for breastfeeding216K/yr
  • nursing top152K/yr
  • breast feeding shirts women170K/yr
  • breastfeeding tops161K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Tops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.24

SO big

The fit is horrible

Runs a little small

Shape/Style6%−0.09

not very flattering

Not flattering

not at all flattering

Quality-Overall5%−0.04

Cheap

Not good quality

Inconsistent quality

Zipper Quality4%−0.03

The zippers were hard to pull down on mine

Some zippers dont work

The top of the zipper is low

Stretchability/Expandability/Elasticity3%+0.32

I am 5 months post partum and breastfeeding, and this shirt has no give/ stretch

Im curious if they will get stretched out eventually

missing extenders

Love

Comfort-Overall22%+2.64

So comfortable

Comfortable and easy to use

Very comfortable to wear

Size-Overall14%−0.24

Fit great

Fit the to size

Flattering fit

Soft Feel10%

The material is soft

Nice & soft

Buttery soft

Quality-Overall8%−0.04

Good Quality

The quality is very nice and very soft

Nice quality shirts

Ease Of Use5%+0.13

Easy to use

Easy to put on

Easy to use with removable pads

Return

5.6% Return rate 87% Fixable by listing

Size-Overall54%▇▇▇██▇

SO big

The fit is horrible

Runs a little small

Chest Fit8%█▆▆▅▄▆

Does run slightly small in the chest

A lil tight in the chest

this was big in the chest area

Arm Fit6%▄▇▆█▇█
Length5%▇█▆▆▅▇
Material Quality5%█▇▇█▆▆

Nice Shirts / Material could be better

The fabric is really clinging

Unfavorable material and fit

FAQ

Common Nursing Tops questions

Answered from the same tracked data.