Nursing Tops
MaybeProducts sell for $33.22 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Nursing Tops is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $469K/yr3.6M searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 22%top-5 click share · 23 brands · 29 sellers
Flapen Score
Nursing Tops against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Tops is stronger. Inside it, weaker.
Market
The Nursing Tops market on Amazon at a glance
Shoppers on Amazon United States searched for Nursing Tops 3.6M times last year and spent an estimated $469K. The top 5 brands take 65% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $469Ka year
- Peak month
- March1.3× the quietest month
- Top search term
- nursing tops663K searches a year
02 · Price
A sale here is worth $33.22.
Listings sell for $33.22 on average, from $11.60 to $47.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $33.22 that is $3K to $8K a year per listing.
- Average price
- $33.22inside the $15 to $100 sweet spot
- Price range
- $11.60–$47.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 5.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #9,078 within Shops. It carries 959 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #9,078in Shops
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 959per listing
- Listings tracked
- 114
04 · Newcomers
Amazon counts 6 of last year's 50 launches as successful.
50 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 50
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Nursing Tops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecavus 3 Pack Nursing Shirts for Breastfeeding Hidden Zippers Nursing Tops
- Price
- $37.76
- Rating
- 4.2/5
- Reviews
- 327
- Age
- 1y ago

Ekouaer 3 Pack Women Breastfeeding Shirts Solid Crew Neck Tees Basic Nursing Tops Short Sleeves Blouse for Pregnancy Black+Army Green+Dirty Pink L
- Price
- $33.90
- Rating
- 4.5/5
- Reviews
- 1,162
- Age
- 2y ago

Ekouaer 3 Packs Maternity Clothes Nursing Tops Breastfeeding Shirts Ruched Waist Nursing Tshirt Flecking Grey+Wine Red+Orange M
- Price
- $32.58
- Rating
- 4.4/5
- Reviews
- 2,530
- Age
- 5y ago

Rnxrbb 3 Pack Womens Nursing Tops for Breastfeeding Summer Short Sleeve T Shirts Postpartum Double Layer Clothes Black&Light Gray&Brown L
- Price
- $32.40
- Rating
- 4.3/5
- Reviews
- 491
- Age
- 2y ago

3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M
- Price
- $27.60
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 1mo ago
Trending
90-day click momentum
3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M
- Price
- $27.60
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 1mo ago

Amazon Essentials Womens Maternity Nursing Tops Pregnancy Clothes with Adjustable Straps and Built-in Shelf Bra Pack of 2 Light Grey Heather X-Large
- Price
- $19.50
- Rating
- 4.2/5
- Reviews
- 1,720
- Age
- 4y ago

Sweetyweee 3 Pack Womens Nursing Tank Tops Hidden Zippers Sleeveless Shirts Breastfeeding Crew Neck Loose Maternity Tops(Ginger Yellow Sage Green Cream Small)
- Price
- $35.81
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 6mo ago

Sweetyweee 3 Pack Womens Oversize Nursing Breastfeeding Shirts Hidden Zipper Short Sleeve Loose Fit Maternity Tops(Light Brown White Black Medium)
- Price
- $38.36
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 1y ago

Smallshow 3 Pcs Maternity Nursing T-Shirt Nursing Tops Army Green-Black-Dim Grey Large
- Price
- $32.20
- Rating
- 4.5/5
- Reviews
- 10,959
- Age
- 5y ago
Newest
by launch date
3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M
- Price
- $27.60
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 1mo ago

Sweetyweee 4 Pack Womens Oversized Nursing Breastfeeding Shirts with Hidden Zipper Maternity Short Sleeve Nursing Tees Tops(Cream Khaki Light Brown Black Large)
- Price
- $44.73
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 6mo ago

Sweetyweee 3 Pack Womens Nursing Tank Tops Hidden Zippers Sleeveless Shirts Breastfeeding Crew Neck Loose Maternity Tops(Ginger Yellow Sage Green Cream Small)
- Price
- $35.81
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 6mo ago

Oakgarden 4 Pack Womens Nursing Breastfeeding Shirts with Zipper Loose Fit Short Sleeve Maternity Top Nursing Clothes(Cream Light Camel Coffee Black XX-Large)
- Price
- $47.91
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 7mo ago

Weripoah Nursing Shirts for Breastfeeding Zipper Maternity Summer Shirt for Women Motherhood Breast Feeding Friendly Tops(ArmyGreen M)
- Price
- $23.18
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
29
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
22%
Top 20: 50%
Open market
29%
- Sweetyweee20%
- Ekouaer16%
- Ecavus11%
- Smallshow10%
- Amazon Essentials9%
- Giftifymama6%
Demand
Nursing Tops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nursing Tops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nursing tops663K/yr
- breastfeeding shirts649K/yr
- nursing shirts438K/yr
- nursing shirts for breastfeeding349K/yr
- nursing clothes143K/yr
- nursing shirt156K/yr
- nursing tops for breastfeeding216K/yr
- nursing top152K/yr
- breast feeding shirts women170K/yr
- breastfeeding tops161K/yr
Reviews and returns
What reviews say buyers love and hate about Nursing Tops
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
SO big
The fit is horrible
Runs a little small
not very flattering
Not flattering
not at all flattering
Cheap
Not good quality
Inconsistent quality
The zippers were hard to pull down on mine
Some zippers dont work
The top of the zipper is low
I am 5 months post partum and breastfeeding, and this shirt has no give/ stretch
Im curious if they will get stretched out eventually
missing extenders
Love
So comfortable
Comfortable and easy to use
Very comfortable to wear
Fit great
Fit the to size
Flattering fit
The material is soft
Nice & soft
Buttery soft
Good Quality
The quality is very nice and very soft
Nice quality shirts
Easy to use
Easy to put on
Easy to use with removable pads
Return
5.6% Return rate 87% Fixable by listing
SO big
The fit is horrible
Runs a little small
Does run slightly small in the chest
A lil tight in the chest
this was big in the chest area
Nice Shirts / Material could be better
The fabric is really clinging
Unfavorable material and fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nursing Tops questions
Answered from the same tracked data.









