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Nursing Tops

Maybe

Products sell for $33.22 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Nursing Tops is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$469K/yr3.6M searches / yr
90-day growth
-10.4%search demand this quarter
Competition
22%top-5 click share · 23 brands · 29 sellers

Flapen Score

Nursing Tops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Tops is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Tops market on Amazon at a glance

Shoppers on Amazon United States searched for Nursing Tops 3.6M times last year and spent an estimated $469K. The top 5 brands take 65% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $469K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
0.4%
Market size, estimated
$469Ka year
Peak month
March1.3× the quietest month
Top search term
nursing tops663K searches a year

02 · Price

A sale here is worth $33.22.

Listings sell for $33.22 on average, from $11.60 to $47.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $33.22 that is $3K to $8K a year per listing.

Average price
$33.22inside the $15 to $100 sweet spot
Price range
$11.60–$47.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #9,078 within Shops. It carries 959 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#9,078in Shops
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
959per listing
Listings tracked
114

04 · Newcomers

6 of last year's 50 launches cleared the first-year sales bar.

50 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
50
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Nursing Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

29

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

22%

Top 20: 50%

Open market

29%

  • Brand 120%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Nursing Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nursing Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nursing tops663K/yr
  • breastfeeding shirts649K/yr
  • nursing shirts438K/yr
  • nursing shirts for breastfeeding349K/yr
  • nursing clothes143K/yr
  • nursing shirt156K/yr
  • nursing tops for breastfeeding216K/yr
  • nursing top152K/yr
  • breast feeding shirts women170K/yr
  • breastfeeding tops161K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Tops

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
26%of negative reviews mention “Size-Overall”
5.6%of orders come back
“SO big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nursing Tops questions

Answered from the same tracked data.