Is nursing tops profitable to sell on Amazon United States?

The niche generates $469K/yr across 114 tracked products. 6 of 50 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the nursing tops niche?

23 brands and 29 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in nursing tops?

Top complaints mined from reviews: Size-Overall, Shape/Style, Quality-Overall. The return rate is 5.6% — above our launch gate.

When does demand for nursing tops peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the nursing tops niche?

Listings span $11.60–$47.91; the average listing price is $33.22 (sweet spot $15–$100). The average incumbent carries 959 reviews — the moat a new listing must climb.

nursing tops

Worth a look

Shows a sweet-spot price point ($33.22 avg), but weak search conversion (0.4%) keeps it on the watch list.

Avg price

Incredible$33.22

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Price range

Great$11.60–$47.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Review moat

Good959.11

avg incumbent reviews — the moat a new listing must climb

Market size

Good$469K

$469K/yr · 3.6M searches

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Returns

According to Flapen's Amazon United States niche tracking, nursing tops is a $469K/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nursing tops market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $415K–$498K; units × avg price
Conversion rate: 0.4%
Avg BSR: #9,078
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.8%
Avg brand age: 38 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

22%

Top 20: 50%

Open market

29%

Sweetyweee20%
Ekouaer16%
Ecavus11%
Smallshow10%
Amazon Essentials9%
Giftifymama6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top nursing tops search terms

nursing tops663K/yr -6.1%0.2% conv.
breastfeeding shirts649K/yr -14.7%0.2% conv.
nursing shirts438K/yr -14.1%0.3% conv.
nursing shirts for breastfeeding349K/yr -21.6%0.3% conv.
nursing clothes143K/yr +12.2%0.1% conv.
nursing shirt156K/yr -2.1%0.3% conv.
nursing tops for breastfeeding216K/yr -31.1%0.2% conv.
nursing top152K/yr -6.2%0.2% conv.
breast feeding shirts women170K/yr -23.4%0.2% conv.
breastfeeding tops161K/yr -38.0%0.1% conv.

All search terms

Top nursing tops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ecavus 3 Pack Nursing Shirts for Breastfeeding Hidden Zippers Nursing Tops

Ecavus$37.764.2★327 rev

Ekouaer 3 Pack Women Breastfeeding Shirts Solid Crew Neck Tees Basic Nursing Tops Short Sleeves Blouse for Pregnancy Black+Army Green+Dirty Pink L

Ekouaer$33.904.5★1,162 rev

Ekouaer 3 Packs Maternity Clothes Nursing Tops Breastfeeding Shirts Ruched Waist Nursing Tshirt Flecking Grey+Wine Red+Orange M

Ekouaer$32.584.4★2,530 rev

Rnxrbb 3 Pack Womens Nursing Tops for Breastfeeding Summer Short Sleeve T Shirts Postpartum Double Layer Clothes Black&Light Gray&Brown L

Rnxrbb$32.404.3★491 rev

3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M

MIRAZEN$27.604.9★23 rev

Newest

by launch date

3 Pack Womens Nursing Tops Breastfeeding Shirts Short Sleeve Double Layer Maternity Clothes Black/Light Grey/White Stripe M

MIRAZEN$27.6023 rev

1mo ago

Sweetyweee 4 Pack Womens Oversized Nursing Breastfeeding Shirts with Hidden Zipper Maternity Short Sleeve Nursing Tees Tops(Cream Khaki Light Brown Black Large)

Sweetyweee$44.7343 rev

6mo ago

Sweetyweee 3 Pack Womens Nursing Tank Tops Hidden Zippers Sleeveless Shirts Breastfeeding Crew Neck Loose Maternity Tops(Ginger Yellow Sage Green Cream Small)

Sweetyweee$35.8180 rev

6mo ago

Oakgarden 4 Pack Womens Nursing Breastfeeding Shirts with Zipper Loose Fit Short Sleeve Maternity Top Nursing Clothes(Cream Light Camel Coffee Black XX-Large)

Oakgarden$47.91135 rev

7mo ago

Weripoah Nursing Shirts for Breastfeeding Zipper Maternity Summer Shirt for Women Motherhood Breast Feeding Friendly Tops(ArmyGreen M)

Weripoah$23.1863 rev

8mo ago

What buyers say about nursing tops

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall22%

“So comfortable”

Size-Overall14%

“Fit great”

Soft Feel10%

“The material is soft”

Quality-Overall8%

“Good Quality”

Ease Of Use5%

“Easy to use”

Material Quality4%

“Great soft material”

Value For Money4%

“Good price”

Zipper Quality4%

“Zippers are good quality”

Stretchability/Expandability/Elasticity3%

“There is a good mix of stretch and structure”

Color3%

“the color is accurate”

What buyers complain about

Size-Overall26%

“SO big”

Shape/Style6%

“not very flattering”

Quality-Overall5%

“Cheap”

Zipper Quality4%

“The zippers were hard to pull down on mine”

Stretchability/Expandability/Elasticity3%

“I am 5 months post partum and breastfeeding, and this shirt has no give/ stretch”

Chest Fit3%

“Does run slightly small in the chest”

Material Quality2%

“Nice Shirts / Material could be better”

Ease Of Use2%

“Its kind of complicated to feed with these on because the opening isnt in a good spot”

Durability2%

“the strap broke within three wears”

Color2%

“it barely shows the black”

Top return reasons

Size-Overall54%

Chest Fit8%

Arm Fit6%

Length5%

Material Quality5%

Waist Fit3%

Advertised Vs Actual Product2%

Shape/Style2%