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Nursing Tank

Fail

Buyers convert on only 0.5% of searches, so Nursing Tank is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$278K/yr1.8M searches / yr
90-day growth
+11.2%search demand this quarter
Competition
49%top-5 click share · 13 brands · 18 sellers

Flapen Score

Nursing Tank against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Tank is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Tank market on Amazon at a glance

Shoppers on Amazon United States searched for Nursing Tank 1.8M times last year and spent an estimated $278K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $278K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
0.5%
Market size, estimated
$278Ka year
Peak month
May4.9× the quietest month
Top search term
nursing tank tops948K searches a year

02 · Price

A sale here is worth $28.61.

Listings sell for $28.61 on average, from $18.29 to $37.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $28.61 that is $7K to $14K a year per listing.

Average price
$28.61inside the $15 to $100 sweet spot
Price range
$18.29–$37.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7,100 within Shops. It carries 3,450 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#7,100in Shops
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,450per listing
Listings tracked
28

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Nursing Tank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

16%

  • Brand 148%
  • Brand 219%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Nursing Tank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Nursing Tank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nursing tank tops948K/yr
  • breastfeeding tank tops162K/yr
  • nursing tank153K/yr
  • nursing tank top71K/yr
  • nursing tank tops with built in bra51K/yr
  • nursing tanks66K/yr
  • nursing tank tops for breastfeeding101K/yr
  • nursing cami63K/yr
  • pumping tank top48K/yr
  • breast feeding tank tops for women29K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Tank

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Comfort-Overall”
21%of negative reviews mention “Size-Overall”
7.7%of orders come back
“awkward fit”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nursing Tank questions

Answered from the same tracked data.