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Nursing Sweatshirt

Fail

Demand is soft, at -61.2% this quarter, so Nursing Sweatshirt is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$33K/yr544K searches / yr
90-day growth
-61.2%search demand this quarter
Competition
43%top-5 click share · 15 brands · 19 sellers

Flapen Score

Nursing Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Sweatshirt is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Nursing Sweatshirt 544K times last year and spent an estimated $33K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
-61.2%
Conversion, latest week
0.2%
Market size, estimated
$33Ka year
Peak month
November7.0× the quietest month
Top search term
nursing sweatshirt114K searches a year

02 · Price

A sale here is worth $28.96.

Listings sell for $28.96 on average, from $10.99 to $48.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.96 that is $0 to $3K a year per listing.

Average price
$28.96inside the $15 to $100 sweet spot
Price range
$10.99–$48.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #16,916 within Shops. It carries 1,638 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#16,916in Shops
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,638per listing
Listings tracked
38

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nursing Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

21%

  • Brand 121%
  • Brand 216%
  • Brand 316%
  • Brand 410%
  • Brand 58%
  • Brand 68%

Demand

Nursing Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Search terms

Top Nursing Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nursing sweatshirt114K/yr
  • breastfeeding sweatshirt79K/yr
  • long sleeve nursing tops44K/yr
  • nursing hoodie36K/yr
  • nursing sweater49K/yr
  • nursing sweatshirts for breastfeeding45K/yr
  • nursing long sleeve tops27K/yr
  • breastfeeding hoodie17K/yr
  • breastfeeding sweater21K/yr
  • nursing hoodies for breastfeeding18K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Sweatshirt

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
18%of negative reviews mention “Size-Overall”
9.7%of orders come back
“runs big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Nursing Sweatshirt questions

Answered from the same tracked data.