nursing sweatshirt
Skip itSoft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.96avg listing price — sweet spot $15–$100
Price range
Great$10.99–$48.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,637.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 544K searches
Returns
Bad9.7%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, nursing sweatshirt is a $33K/yr Amazon United States market (544K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nursing sweatshirt market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #16,916
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 10.5%
- Avg brand age
- 34 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
19
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
43%
Top 20: 80%
Open market
21%
- Giftifymama21%
- GINKANA16%
- Smallshow16%
- DEBELLY10%
- AEARGIV8%
- Bhome8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.2% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Top nursing sweatshirt search terms
- nursing sweatshirt114K/yr
- breastfeeding sweatshirt79K/yr
- long sleeve nursing tops44K/yr
- nursing hoodie36K/yr
- nursing sweater49K/yr
- nursing sweatshirts for breastfeeding45K/yr
- nursing long sleeve tops27K/yr
- breastfeeding hoodie17K/yr
- breastfeeding sweater21K/yr
- nursing hoodies for breastfeeding18K/yr
Top nursing sweatshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Giftifymama Maternity Nursing Top for Breastfeeding with Zipper Long Sleeve Mama Sweatshirt Pregnancy Clothes Green M
Giftifymama$46.014.7★100 rev
GINKANA Womens Nursing Hoodie Sweatshirt Long Sleeves Breastfeeding Maternity Tops Casual Clothes Black
GINKANA$19.154.6★10,517 rev
Smallshow Womens Nursing Tops Long Sleeve Shirts for Breastfeeding 3-Pack Medium Black-Brown-Light Grey
Smallshow$36.994.5★632 rev
DEBELLY Nursing Sweatshirt for Women Breastfeeding Nursing Friendly Unique Dual Zipper Design Long Sleeve Crew Neck Casual Breast Feeding Sweater Dark Grey M
DEBELLY$28.734.1★104 rev
Bhome Nursing Sweatshirt Hoodie for Breastfeeding with Hidden Zippers Maternity Breast Pumping Tops Kangaroo Pocket Brown M
Bhome$28.934.3★125 rev
Newest
by launch date
UNIQUEONE Women Nursing Sweatshirts for Breastfeeding Hidden Zipper Maternity Tops Long Sleeve Pullover Casual Clothes Grey
UNIQUEONE$20.7085 rev
Bhome Nursing Sweatshirt Hoodie for Breastfeeding with Hidden Zippers Maternity Breast Pumping Tops Kangaroo Pocket Brown M
Bhome$28.93125 rev
Oakgarden 3 Pack Womens Oversized Nursing Tops Waffle Knit Breastfeeding Zipper Sweatshirt Long Sleeve Maternity Shirts(Khaki White Black Medium)
Oakgarden$38.4797 rev
Giftifymama Nursing Hoodie Breastfeeding Top with Zip Maternity Sweatshirt Cotton with Pockets Pregnancy Clothes Postpartum Shirt Blue Boy M
Giftifymama$48.1719 rev
DEBELLY Nursing Sweatshirt for Women Breastfeeding Nursing Friendly Unique Dual Zipper Design Long Sleeve Crew Neck Casual Breast Feeding Sweater Dark Grey M
DEBELLY$28.73104 rev
Trending
90-day click momentum
Sweetyweee 3 Pack Womens Oversize Nursing Shirts for Breastfeeding with Hidden Zippers Loose Fit Long Sleeve Maternity Tops(Light Brown White Black X-Large)
Sweetyweee$31.613.8★
AEARGIV Women Causal Maternity Nursing Sweatshirt Comfort Friendly Zip Breastfeeding Pullover Tops Mamas Boobery Sweater(S Green)
AEARGIV$22.824.3★
AEARGIV Women Causal Maternity Nursing Sweatshirt Comfort Friendly Zip Breastfeeding Pullover Tops Mamas Boobery Sweater(S Green 2)
AEARGIV$22.134.3★
Bearsland Womens Maternity Sporty Hoodie Breastfeeding Shirt Nursing Sweatshirt with Pockets graycamellia S
Bearsland$32.194.5★
AEARGIV Women Causal Maternity Nursing Sweatshirt Comfort Friendly Zip Breastfeeding Pullover Tops Mamas Boobery Sweater(XXL Green 1)
AEARGIV$21.224.3★
What buyers say about nursing sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Incredibly comfortable”
“it's very soft”
“Zippers overall worked well”
“excellent for nursing mother in winter”
“Fits really well”
“the color is accurate”
“But nice design and look”
“Nice and wide and long comfty for all bra sizes and bust sizes”
“thickness are great”
“Gift”
What buyers complain about
“runs big”
“Came stained and used”
“Most nursing tops Ive bought are cheap”
“It's much thinner then I was hoping for as well”
“Shrinks if washed in warm water”
“smelled like it for a long time after”
“Just wish they werent so expensive”
“The stitching made the opening much smaller”
“It's not super warm”
“However, they're hard to zip up and down one handed and if you've ever nursed a baby, well”
Top return reasons
Common questions
- Is nursing sweatshirt profitable to sell on Amazon United States?
- The niche generates $33K/yr across 38 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is -61.2%. Flapen's verdict: Skip it (35/100).
- How competitive is the nursing sweatshirt niche?
- 15 brands and 19 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in nursing sweatshirt?
- Top complaints mined from reviews: Size-Overall, Product Condition, Quality-Overall. The return rate is 9.7% — above our launch gate.
- When does demand for nursing sweatshirt peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the nursing sweatshirt niche?
- Listings span $10.99–$48.17; the average listing price is $28.96 (sweet spot $15–$100). The average incumbent carries 1,638 reviews — the moat a new listing must climb.