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Nursing Sleep Bra

Fail

Buyers convert on only 0.9% of searches, so Nursing Sleep Bra is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$63K/yr269K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
49%top-5 click share · 12 brands · 18 sellers

Flapen Score

Nursing Sleep Bra against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Sleep Bra is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Sleep Bra market on Amazon at a glance

Shoppers on Amazon United States searched for Nursing Sleep Bra 269K times last year and spent an estimated $63K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
0.9%
Market size, estimated
$63Ka year
Peak month
July1.5× the quietest month
Top search term
nursing sleep bra52K searches a year

02 · Price

A sale here is worth $27.08.

Listings sell for $27.08 on average, from $10.27 to $46.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.08 that is $0 to $3K a year per listing.

Average price
$27.08inside the $15 to $100 sweet spot
Price range
$10.27–$46.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #100 within Shops. It carries 2,977 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#100in Shops
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
2,977per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Nursing Sleep Bra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

49%

Top 20: 88%

Open market

17%

  • Brand 128%
  • Brand 225%
  • Brand 316%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Nursing Sleep Bra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Nursing Sleep Bra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nursing sleep bra52K/yr
  • sleep nursing bra48K/yr
  • nursing bras sleep18K/yr
  • sleeping nursing bra24K/yr
  • sleep nursing bras15K/yr
  • medela nursing bra18K/yr
  • night nursing bra9K/yr
  • nursing bra sleep10K/yr
  • sleep nursing bras for breastfeeding11K/yr
  • nursing sleep bras9K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Sleep Bra

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Dont fit”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Nursing Sleep Bra questions

Answered from the same tracked data.