Nursing Sleep Bra
FailBuyers convert on only 0.9% of searches, so Nursing Sleep Bra is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $63K/yr269K searches / yr
- 90-day growth
- +8.8%search demand this quarter
- Competition
- 49%top-5 click share · 12 brands · 18 sellers
Flapen Score
Nursing Sleep Bra against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Sleep Bra is stronger. Inside it, weaker.
Market
The Nursing Sleep Bra market on Amazon at a glance
Shoppers on Amazon United States searched for Nursing Sleep Bra 269K times last year and spent an estimated $63K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- +8.8%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $63Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- nursing sleep bra52K searches a year
02 · Price
A sale here is worth $27.08.
Listings sell for $27.08 on average, from $10.27 to $46.79. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.08 that is $0 to $3K a year per listing.
- Average price
- $27.08inside the $15 to $100 sweet spot
- Price range
- $10.27–$46.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #100 within Shops. It carries 2,977 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #100in Shops
- Average rating
- 4.25 starsAmazon United States average 4.42 stars
- Average reviews
- 2,977per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Nursing Sleep Bra products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HBselect Nursing Bras for Breastfeeding Maternity Nursing Sleep Bra Wireless Pregnancy Sleep Bralette 3/5 Pack
- Price
- $33.50
- Rating
- 4.0/5
- Reviews
- 6,426
- Age
- 2y ago

Hanes Womens Maternity Nursing Bra Lounge Nursing Bralette Moisture-Wicking Nursing Bra Pullover Bra for Women
- Price
- $13.14
- Rating
- 3.8/5
- Reviews
- 242
- Age
- 1y ago

Hanes Womens Maternity Nursing Bra Lounge Nursing Bralette Moisture-Wicking Odor Protection
- Price
- $10.89
- Rating
- 3.8/5
- Reviews
- 242
- Age
- 1y ago

HBselect Women Maternity Bras 5 Pack Nursing Bras for Breastfeeding Seamless Pregnancy Sleep Bralette with Extra Extenders
- Price
- $26.99
- Rating
- 4.6/5
- Reviews
- 1,921
- Age
- 3y ago

Momcozy Nursing Bras for Breastfeeding Soft U.S. Cotton Seamless Maternity Bra Fixed Padding Wireless Pregnancy Light Gray
- Price
- $36.72
- Rating
- 4.4/5
- Reviews
- 339
- Age
- 1y ago
Trending
estimated 90-day click momentum
TRYWISH Womens Inbarely Nursing Bra Soft Seamless Maternity Bralette for Breastfeeding Unpadded Comfy Sleep Bra-Black-M
- Price
- $13.73
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2mo ago

Momcozy Nursing Bras for Breastfeeding and Sleep Seamless Soft & Stretchy Maternity Bra V Neck Wireless Pregnancy Bralette
- Price
- $27.02
- Rating
- 4.2/5
- Reviews
- 44
- Age
- 1y ago

HATCH The Dream Feed Nursing & Sleep Bra Stretchy & Wireless with Crossover Pull-Down Design for Breastfeeding Sand Large
- Price
- $46.79
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago

HATCH The Skin to Skin Maternity Bra Wireless Soft & Stretchy Design for Breastfeeding Pregnancy & Beyond Sand Small
- Price
- $37.21
- Rating
- 4.3/5
- Reviews
- 96
- Age
- 4y ago

Topwhere Womens Tank Sleep Lace Bra for Nursing and Maternity (Black+Grey M)
- Price
- $19.43
- Rating
- 4.3/5
- Reviews
- 458
- Age
- 5y ago
Newest
by launch date
TRYWISH Womens Inbarely Nursing Bra Soft Seamless Maternity Bralette for Breastfeeding Unpadded Comfy Sleep Bra-Black-M
- Price
- $13.73
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 2mo ago

Hanes Womens Maternity Nursing Bra Lounge Nursing Bralette Moisture-Wicking Nursing Bra Pullover Bra for Women
- Price
- $13.14
- Rating
- 3.8/5
- Reviews
- 242
- Age
- 1y ago

Hanes Womens Maternity Nursing Bra Lounge Nursing Bralette Moisture-Wicking Odor Protection
- Price
- $10.89
- Rating
- 3.8/5
- Reviews
- 242
- Age
- 1y ago

Hanes Womens Maternity Nursing Bra Lounge Nursing Bralette Moisture-Wicking Odor Protection
- Price
- $10.27
- Rating
- 3.8/5
- Reviews
- 242
- Age
- 1y ago

Hanes Womens Maternity Nursing Bra Seamless Wireless Nursing Bralette for Women Adjustable Straps
- Price
- $17.00
- Rating
- 4.1/5
- Reviews
- 113
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
18
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 88%
Open market
17%
- Hanes28%
- HBselect25%
- Momcozy16%
- Suekaphin6%
- MOMANDA6%
- COLOMI4%
- Open — no brand owns it (6 brands, 17%)
Demand
Nursing Sleep Bra search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Nursing Sleep Bra search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nursing sleep bra52K/yr
- sleep nursing bra48K/yr
- nursing bras sleep18K/yr
- sleeping nursing bra24K/yr
- sleep nursing bras15K/yr
- medela nursing bra18K/yr
- night nursing bra9K/yr
- nursing bra sleep10K/yr
- sleep nursing bras for breastfeeding11K/yr
- nursing sleep bras9K/yr
Reviews and returns
What reviews say buyers love and hate about Nursing Sleep Bra
We read the reviews and the return reasons for every product selling here.
“Dont fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nursing Sleep Bra questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









