nursing nightgown
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$28.08avg listing price — sweet spot $15–$100
Price range
Great$8.07–$79.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,919.86avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Market size
Bad$76K$76K/yr · 772K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, nursing nightgown is a $76K/yr Amazon United States market (772K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
nursing nightgown market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$84K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #4,728
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 86%
- Out of stock
- 1.9%
- Avg brand age
- 44 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
33
Top-5 brand share
72%
Top 20: 96%
Top-5 click share
17%
Top 20: 42%
Open market
25%
- Ekouaer58%
- Amazon Essentials4%
- PrinStory4%
- HOTOUCH3%
- Motherhood Maternity3%
- Galabloomer2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top nursing nightgown search terms
- nursing nightgown194K/yr
- robe for hospital delivery116K/yr
- lila birthing gown57K/yr
- maternity robe for hospital81K/yr
- breastfeeding nightgown46K/yr
- nursing robe39K/yr
- hospital robe for women labor delivery34K/yr
- labor robe25K/yr
- labor and delivery robe23K/yr
- maternity nursing sleep shirts & nightgowns21K/yr
Top nursing nightgown products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ekouaer Womens Nursing Robe Maternity Robes Set Labor Nursing Nightgowns for Hospital Postpartum Nightgown Mauve M
Ekouaer$36.724.7★1,035 rev
PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L
PrinStory$16.714.7★1,718 rev
Ekouaer Maternity Nursing Gown and Robe Set Nursing 3 In 1 Labor Delivery Nightgowns for Hospital Breastfeeding Gowns Black Medium
Ekouaer$29.114.5★404 rev
HOTOUCH Summer Bathrobes for Women Lightweight Robe Knee Length Postpartum Robe with Attached Belt Light Pink
HOTOUCH$21.734.5★14,678 rev
Ekouaer Nursing Nightgown Labor and Delivery Gown Hospital Breastfeeding Dress for Women Short Sleeve Maternity Sleepwear Black Large
Ekouaer$19.274.7★514 rev
Newest
by launch date
Amazon Essentials Womens Soft Modal Nursing Maternity Sleepwear Nightgown Medium Grey Heather Small
Amazon Essentials$17.5580 rev
Ekouaer Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Sleepwear S-XXL
Ekouaer$28.37569 rev
Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large
Motherhood Maternity$43.7340 rev
Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium
Ekouaer$13.961,036 rev
Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Small
Ekouaer$14.031,036 rev
Trending
90-day click momentum
Ekouaer Maternity Robe 3 in 1 Labor Delivery Nursing Gown Hospital Breastfeeding Dress Bathrobes
Ekouaer$24.124.6★
Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large
Motherhood Maternity$43.734.9★
Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium
Ekouaer$13.964.7★
Ekouaer 3 in 1 Labor/Delivery/Hospital Gown 2 Pack Maternity Dress Nursing Nightgown Sleepwear for Breastfeeding Black/Celadon Green Small
Ekouaer$34.894.6★
Ekouaer Robes for Women Waffle Knit Bathrobe Soft Lightweight Knee Length Loungewear
Ekouaer$22.424.3★
What buyers say about nursing nightgown
What buyers praise and complain about, mined from review topics.What buyers love
“So Comfortable”
“Comfy and soft”
“The pants fit the best”
“it looks well made”
“Very comfortable material”
“Nice and lightweight”
“keeps you warm”
“Good price”
“Color is accurate”
“has a nice amount of stretch too it”
What buyers complain about
“Bigger than expected”
“The material is a bit thicker”
“not a fan material is super see through”
“the sleeves are so long”
“the black color already looks a little faded before washing”
“seams came apart”
“This garment was used”
“the belt holder breaks after a few years”
“however the pockets do not hold up well”
“Color Faded and Lint Everywhere”
Top return reasons
Common questions
- Is nursing nightgown profitable to sell on Amazon United States?
- The niche generates $76K/yr across 125 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the nursing nightgown niche?
- 30 brands and 33 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in nursing nightgown?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.7%.
- When does demand for nursing nightgown peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the nursing nightgown niche?
- Listings span $8.07–$79.01; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 1,920 reviews — the moat a new listing must climb.