Nursing Dress
FailAn estimated 16.9% of orders come back, so Nursing Dress is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $41K/yr529K searches / yr
- 90-day growth
- +32.2%search demand this quarter
- Competition
- 28%top-5 click share · 19 brands · 24 sellers
Flapen Score
Nursing Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Dress is stronger. Inside it, weaker.
Market
The Nursing Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Nursing Dress 529K times last year and spent an estimated $41K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 529K
- Growth, 90 days vs prior 90
- +32.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $41Ka year
- Peak month
- April2.9× the quietest month
- Top search term
- nursing dresses breastfeeding257K searches a year
02 · Price
A sale here is worth $26.10.
Listings sell for $26.10 on average, from $13.12 to $47.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.10 that is $0 to $3K a year per listing.
- Average price
- $26.10inside the $15 to $100 sweet spot
- Price range
- $13.12–$47.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 16.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #8,989 within Shops. It carries 1,218 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #8,989in Shops
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,218per listing
- Listings tracked
- 81
04 · Newcomers
3 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Nursing Dress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Smallshow Womens Short Sleeve Patchwork Nursing Dresses for Breastfeeding Medium White Stripe
- Price
- $23.38
- Rating
- 4.5/5
- Reviews
- 2,173
- Age
- 7y ago

Ekouaer Nursing Dress Summer Short Sleeve Breastfeeding Casual Knee Length Maternity Dresses Light Blue Floral L
- Price
- $19.38
- Rating
- 4.4/5
- Reviews
- 468
- Age
- 1y ago

Ekouaer Womens Maternity Nursing Dresses Summer Short Sleeve Split Long Dresses for Breastfeeding Black M
- Price
- $20.17
- Rating
- 4.4/5
- Reviews
- 302
- Age
- 1y ago

Ekouaer Womens Sleeveless Nursing Dress Summer Breastfeeding Dresses Adjustable Strap Maternity Clothes Black L
- Price
- $15.35
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 1y ago

OUGES Maternity Nursing Dress Breastfeeding Summer Short Sleeve V Neck Casual Pregnancy Postpartum Outfits Pockets(Floral C L)
- Price
- $19.63
- Rating
- 4.3/5
- Reviews
- 1,126
- Age
- 3y ago
Trending
estimated 90-day click momentum
Kindred Bravely Essentials Ribbed Maternity & Nursing Dress Short Sleeve Breastfeeding Pregnancy Postpartum Fitted Dress (Black Medium)
- Price
- $28.27
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2mo ago

GINKANA Womens Maternity Nursing Dress Flutter Short Sleeve Breastfeeding Clothes Summer Beach Sundresses Little Daisy M
- Price
- $27.49
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4mo ago

Ekouaer Womens Sleeveless Nursing Dress Summer Breastfeeding Dresses Adjustable Strap Maternity Clothes Light Blue Floral M
- Price
- $16.65
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 5mo ago

Smallshow Womens Sleeveless Nursing Dresses Patchwork Maternity Breastfeeding Dress White Stripe-Black Large
- Price
- $22.47
- Rating
- 4.6/5
- Reviews
- 2,718
- Age
- 6y ago

Smallshow Womens Sleeveless Nursing Dresses Patchwork Maternity Breastfeeding Dress Navy Medium
- Price
- $22.66
- Rating
- 4.6/5
- Reviews
- 2,718
- Age
- 6y ago
Newest
by launch date
Kindred Bravely Essentials Ribbed Maternity & Nursing Dress Short Sleeve Breastfeeding Pregnancy Postpartum Fitted Dress (Black Medium)
- Price
- $28.27
- Rating
- 4.7/5
- Reviews
- 29
- Age
- 2mo ago

GINKANA Womens Maternity Nursing Dress Flutter Short Sleeve Breastfeeding Clothes Summer Beach Sundresses Little Daisy M
- Price
- $27.49
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4mo ago

Ekouaer Womens Sleeveless Nursing Dress Summer Breastfeeding Dresses Adjustable Strap Maternity Clothes Light Blue Floral M
- Price
- $16.65
- Rating
- 4.1/5
- Reviews
- 200
- Age
- 5mo ago

QINYI Womens Nursing Dresses Breastfeeding Summer Comfortable Cotton Short Sleeve Breastfeeding Dress with Pockets (US Alpha Large Regular Regular Black)
- Price
- $32.30
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

CzzzyL Women Nursing Dresses for Breastfeeding Round Neck Double Layer Outfit Wedding Summer Tiered Dress with Pockets(LeopardOrange Small)
- Price
- $31.49
- Rating
- 4.3/5
- Reviews
- 353
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
19 falling
Sellers
24
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 62%
Open market
13%
- Ekouaer34%
- Smallshow21%
- OUGES17%
- CzzzyL5%
- Kindred Bravely5%
- GINKANA5%
- Open — no brand owns it (13 brands, 13%)
Demand
Nursing Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×
Search terms
Top Nursing Dress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nursing dresses breastfeeding257K/yr
- cotton nursing dress33K/yr
- nursing dress summer15K/yr
- breast feeding dress22K/yr
- nursing summer dress13K/yr
- breastfeeding dress summer10K/yr
- summer nursing dress13K/yr
- post partum dress16K/yr
- feeding dress for women21K/yr
- breast feeding dresses15K/yr
Reviews and returns
What reviews say buyers love and hate about Nursing Dress
We read the reviews and the return reasons for every product selling here.
“A little smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nursing Dress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









