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Nursing Dress

Fail

An estimated 16.9% of orders come back, so Nursing Dress is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$41K/yr529K searches / yr
90-day growth
+32.2%search demand this quarter
Competition
28%top-5 click share · 19 brands · 24 sellers

Flapen Score

Nursing Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nursing Dress is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nursing Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Nursing Dress 529K times last year and spent an estimated $41K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
529K
Growth, 90 days vs prior 90
+32.2%
Conversion, latest week
0.3%
Market size, estimated
$41Ka year
Peak month
April2.9× the quietest month
Top search term
nursing dresses breastfeeding257K searches a year

02 · Price

A sale here is worth $26.10.

Listings sell for $26.10 on average, from $13.12 to $47.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.10 that is $0 to $3K a year per listing.

Average price
$26.10inside the $15 to $100 sweet spot
Price range
$13.12–$47.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
16.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #8,989 within Shops. It carries 1,218 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#8,989in Shops
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,218per listing
Listings tracked
81

04 · Newcomers

3 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Nursing Dress products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$829$2K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 62%

Open market

13%

  • Ekouaer34%
  • Smallshow21%
  • OUGES17%
  • CzzzyL5%
  • Kindred Bravely5%
  • GINKANA5%
  • Open — no brand owns it (13 brands, 13%)

Demand

Nursing Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Nursing Dress search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nursing dresses breastfeeding257K/yr
  • cotton nursing dress33K/yr
  • nursing dress summer15K/yr
  • breast feeding dress22K/yr
  • nursing summer dress13K/yr
  • breastfeeding dress summer10K/yr
  • summer nursing dress13K/yr
  • post partum dress16K/yr
  • feeding dress for women21K/yr
  • breast feeding dresses15K/yr

Reviews and returns

What reviews say buyers love and hate about Nursing Dress

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Size-Overall”
16.9%of orders come back
“A little smaller than expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nursing Dress questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data