Nursing Bras

Shoppers searched for this 9.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

9.4M

Growth, 90 days vs prior 90

-1.6%

Conversion, latest week

1.3%

Market size, estimated

$3.4Ma year

Peak month

July1.3× the quietest month

Top search term

nursing bras3.9M searches a year

Listings sell for $26.87 on average, from $10.36 to $42.62. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $26.87 that is $81K to $107K a year per listing.

Average price

$26.87inside the $15 to $100 sweet spot

Price range

$10.36–$42.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$81K–$107K

Returns

4.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,976 within Shops. It carries 5,556 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#1,976in Shops

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

5,556per listing

Listings tracked

24

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months