Is nurse pins profitable to sell on Amazon United States?

The niche generates $30K/yr across 52 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the nurse pins niche?

42 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in nurse pins?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.

When does demand for nurse pins peak?

Demand peaks in May; the busiest month runs 1.8× the quietest.

What does it cost to enter the nurse pins niche?

Listings span $4.77–$34.49; the average listing price is $11.88 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

nurse pins

Worth a look

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Review moat

Great192.5

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great40%

top-5 click share — an open shelf

Price range

Good$4.77–$34.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.88

avg listing price — sweet spot $15–$100

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 206K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, nurse pins is a $30K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nurse pins market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $36K–$48K; units × avg price
Conversion rate: 1.2%
Avg BSR: #20,190
Page quality: 0%
Prime: 98%
Sponsored: 88%
Out of stock: 1.5%
Avg brand age: 33 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

42%

Top 20: 80%

Top-5 click share

40%

Top 20: 71%

Open market

53%

Giegxin12%
Suncalla9%
peony man8%
YEALQUE6%
Tondiamo6%
THE ARTISAN'S WHISPER4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.8×

Open Trend

Top nurse pins search terms

nurse pins46K/yr +38.5%1.2% conv.
nursing pins34K/yr -5.8%1.0% conv.
nurse pin27K/yr +25.5%1.2% conv.
nurse pins for badge20K/yr -2.3%0.7% conv.
medical pins19K/yr -8.4%0.7% conv.
badge pins for nurses11K/yr +64.0%0.6% conv.
nurse badge pins12K/yr +6.1%0.5% conv.
healthcare pins10K/yr +1.6%0.5% conv.
badge pins for healthcare workers10K/yr -24.3%0.3% conv.
nursing pins for badges10K/yr +1.5%1.5% conv.

All search terms

Top nurse pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Giegxin 40 Pcs Funny Nurse Enamel Pins Nursing Medical Brooches for Backpacks Cute Novel Lapel Pins Bulk Humorous Nurse Badge Accessories for Paramedic Registered Doctor Healthcare Medical Gift

Giegxin$18.474.4★49 rev

Suncalla 30 Pcs Funny Nurse Enamel Pins for Backpacks Cute Medical Badge Lapel Brooch Charm Bulk for Paramedic Registered Nurse Doctor Healthcare Gift Hospital Accessory Supplies

Suncalla$18.064.1★25 rev

20 Pieces Nurse Enamel Pins Cute Brooch Pins Inspirational Cartoon Lapel Pins Badges Doctor Enamel Pin with Storage Bag for Nurses Day Christmas Gifts Hat Jacket Bag Decor

peony man$15.564.5★207 rev

30PCS Nurse Pins for Backpack Funny Nursing Pins Bulk Cute Nurse Badge Pin for Jackets/Hats/Bags Nurses Gift

YEALQUE$9.884.2★31 rev

SANNIX 60Pcs Nurse Pins Medical Enamel Lapel Pins Cartoon Heart Stethoscope Pill Ambulance Brooch Pin Nurse Doctor Backpacks Pin Badge Nurse Day Gifts for Clothes Bags Hats Accessories 30 Styles

SANNIX$14.534.6★807 rev

Newest

by launch date

Fumete 40 Sets Funny Nurse Appreciation Gifts Bulk Organ Lapel Pins with Medical Puns Cards Thank You Gifts for Nursing Doctor Coworkers Christmas Nurse Week Favors 10 Design

Fumete$19.752 rev

3mo ago

Kenning 24 Sets Nurse Gifts Pins Bulk Nursing Stethoscope Brooch Pins with Thank You Cards Gifts for Medical Assistant Doctor Nurse Week Nursing Students Graduation

Kenning$18.815 rev

5mo ago

Stethoscope Brooch Pins Colorful Stethescope Lapel Pin Nurse Doctor Enamel Pins for Medical Doctor Nurse Week Gift Accessories

Libemskix$7.090 rev

6mo ago

Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts

Papacharms$9.9993 rev

7mo ago

30PCS Nurse Pins for Backpack Funny Nursing Pins Bulk Cute Nurse Badge Pin for Jackets/Hats/Bags Nurses Gift

YEALQUE$9.8831 rev

9mo ago

What buyers say about nurse pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality and bright colors”

Advertised Vs Actual Product14%

“Came better than expected”

Gifting Purpose10%

“good giftability”

Fun/Entertainment Experience9%

“Fun”

Value For Money8%

“Good value for the money”

Color7%

“bright colors”

Ease Of Use6%

“Easy to use”

Strength4%

“the rest seem sturdy”

Design-Overall3%

“Perfectly designed and exactly as described”

Weight Light3%

“It feels lightweight”

What buyers complain about

Size-Overall25%

“Too small pin”

Thickness14%

“not for thicker material”

Quality-Overall9%

“Looks and feels cheap”

Color6%

“Barely see the colors”

Strength5%

“I just wish the hook was not as flimsy”

Value For Money5%

“I was afraid for the cost it may look cheaper”

Durability5%

“the back immediately broke”

Locking Mechanism5%

“I couldnt even remove the pin lock”

Adhesion/Stickiness4%

“doesnt stay pinned”

Fastener Quality4%

“Pin holder falls off”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product18%

Quality-Overall7%

Defective Material/Parts6%

Design-Overall5%

Material Quality5%

Functionality-Overall4%

Color2%

Add-Ons/Attachments2%

Fastener Quality1%

Common questions

Is nurse pins profitable to sell on Amazon United States?: The niche generates $30K/yr across 52 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the nurse pins niche?: 42 brands and 54 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in nurse pins?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.
When does demand for nurse pins peak?: Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the nurse pins niche?: Listings span $4.77–$34.49; the average listing price is $11.88 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.