nurse hat
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Review moat
Good681.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$4.88–$22.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$54K$54K/yr · 147K searches
According to Flapen's Amazon United States niche tracking, nurse hat is a $54K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nurse hat market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $74K–$98K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #602
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 5.8%
- Avg brand age
- 35 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
42
Top-5 brand share
47%
Top 20: 85%
Top-5 click share
40%
Top 20: 77%
Open market
48%
- Kousenpu12%
- Hachapy10%
- Cherokee9%
- Kasteco8%
- Honoson8%
- Yuest5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 4.7×
Top nurse hat search terms
- nurse hat113K/yr
- nurses hat13K/yr
- nurse hat costume14K/yr
- white nurse hat7K/yr
Top nurse hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kousenpu Scrub Caps for Women Adjustable Womens Surgical Cap with Buttons Breathable Cute Design for Nurses and Doctors (US Alpha One Size Pink Bow)
Kousenpu$9.954.5★190 rev
Cherokee Men and Women Scrub Cap with Adjustable Elastic Tie-Back Lightweight Breathable No-Slip Unisex Surgical Cap - 2506 OS Black
Cherokee$9.674.6★2,422 rev
Kasteco 1 Pack White Nurse Hat Headband Nurse Cap Costume and 10 Pins (1)
Kasteco$8.504.7★213 rev
Honoson 6 Pcs Scrub Caps for Women with Buttons Adjustable Bouffant Surgical Caps with Ponytail Holder Cotton Nurse Hats(Fresh Color Classic)
Honoson$17.914.6★3,564 rev
Scrub Caps for Women Satin Lined Nurse Caps Women Bouffant Scrub Hats
Yuest$19.874.5★240 rev
Newest
by launch date
Ponytail Hats for Women Stethoscope Heart Embroidery Nurse Hat High Ponytail Hole Adjustable Washed Vintage Baseball Cap Black
POWEROSE$13.312 rev
Scrub Caps for Women and Men with Mask Buttons Sweatband Adjustable Working Hat Nurses Medical Kitchen Salon
Navuxu$12.1017 rev
Writpoty Nurse Gifts for Women Nurse Appreciation Gifts Funny Embroidered Nurses Hat Nurses Week Gifts for RN LPN ER Nurse Nursing Student Healthcare Hero - Adjustable Baseball Cap
Writpoty$17.1717 rev
Health Symbols Pattern Adjustable Scrub Caps Women Lightweight Surgical Hat Nurse Scrub Cap for Women Men
VVGETE$13.1325 rev
PPhtony Halloween Nurse Hat Headband Red White Nurse Costume Headband for Adults Women Halloween Party Dress Up Accessories
PPhtony$4.881 rev
Trending
90-day click momentumPonytail Hats for Women Stethoscope Heart Embroidery Nurse Hat High Ponytail Hole Adjustable Washed Vintage Baseball Cap Black
POWEROSE$13.315.0★
Writpoty Nurse Gifts for Women Nurse Appreciation Gifts Funny Embroidered Nurses Hat Nurses Week Gifts for RN LPN ER Nurse Nursing Student Healthcare Hero - Adjustable Baseball Cap
Writpoty$17.174.7★
ABAMERICA Scrub Caps for Women Surgical Caps Nurse Hat Functional Ponytail Holder for Long Hair Single or Satin-Lined
ABAMERICA$11.254.5★
Scrub Caps for Women and Men with Mask Buttons Sweatband Adjustable Working Hat Nurses Medical Kitchen Salon
Navuxu$12.103.9★
Scrub Caps for Women Satin Lined Nurse Caps Women Bouffant Scrub Hats
Yuest$19.874.5★
What buyers say about nurse hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits Perfect”
“Was just as advertised and made well”
“Very comfy Material”
“Worth the money”
“Very comfortable”
“Very soft”
“As advertised”
“Easy to put together, and Very Strong”
“They match all types of patterns on the uniforms”
“the colors are vibrant”
What buyers complain about
“Too big”
“expensive”
“Very cheap look and feel”
“Flimsy”
“it the shape is not round at all on the head”
“Mr. Needs improvement on quality fabric”
“Hard to button it”
“Middle seam causes cap to fit oddly”
“leaving a large gap”
“Not very stretchable”
Top return reasons
Common questions
- Is nurse hat profitable to sell on Amazon United States?
- The niche generates $54K/yr across 42 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the nurse hat niche?
- 34 brands and 42 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in nurse hat?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.5%.
- When does demand for nurse hat peak?
- Demand peaks in Oct–Nov; the busiest month runs 4.7× the quietest.
- What does it cost to enter the nurse hat niche?
- Listings span $4.88–$22.30; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.